Social Content Producer & Video Storyteller

PT Lucky Rigi Food Indonesia; Jakarta Barat; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

PT Lucky Rigi Food Indonesia is seeking a dynamic Content & Social Media Manager to develop monthly content calendars across Instagram, TikTok, and other platforms, aligned with brand direction and promotions. You will shoot, produce, and edit short-form videos and Stories, write engaging captions, and manage daily publishing, monitoring comments, messages, and audience engagement.

Collaborating with Brand & Creative Executive, Graphic Designer, Marketing, and Operations, you will track

Qualifications

• Diploma or Bachelor’s degree in Marketing, Communication, Multimedia, or a related field.
• Minimum 2-3 years of experience in content creation or social media management.
• Experience in F&B, restaurant, lifestyle, or consumer brands is preferred.
• Able to independently shoot and edit short-form videos and social media content.
• Familiar with Instagram, TikTok, Reels, and current social media trends.
• Good skills in copywriting, storytelling, photography, and videography.
• Familiar with editing tools such as CapCut, Canva, or Adobe applications.
• Creative, proactive, and willing to collaborate with different departments, including HR, for employer branding activities.
• Willing to visit RIGGI outlets for content production and event coverage.

Responsibilities

• Develop monthly content calendars and content ideas for Instagram, TikTok, and other relevant platforms based on the brand direction.
• Shoot, produce, and edit engaging content, including short-form videos, Reels, TikTok videos, and Stories
• Create content featuring RIGGI’s products, menus, promotions, outlets, campaigns, events, and customer experiences.
• Write engaging captions, scripts, and copywriting in line with RIGGI’s brand tone and communication style.
• Manage daily social media activities, including scheduling, publishing, and monitoring comments, messages, and audience engagement.
• Identify relevant social media trends and develop content ideas suitable for RIGGI.
• Support internal events and company activities through photo/video coverage and content production.
• Coordinate with the Brand & Creative Executive, Graphic Designer, Marketing, and Operations teams to ensure content is aligned with campaign objectives and brand guidelines.
• Monitor content performance, including reach, views, engagement, and audience growth, and prepare regular reports with improvement recommendations.

Skills

Content creation

Social media management

Video editing

Copywriting

Storytelling

Photography

Videography

CapCut

Canva

Adobe Creative Suite

Education

Bachelor’s degree in Marketing/Communication/Multimedia

Tools

CapCut

Canva

Adobe Creative Suite

Job description

PT Lucky Rigi Food Indonesia is seeking a dynamic Content & Social Media Manager to develop monthly content calendars across Instagram, TikTok, and other platforms, aligned with brand direction and promotions. You will shoot, produce, and edit short-form videos and Stories, write engaging captions, and manage daily publishing, monitoring comments, messages, and audience engagement.

Collaborating with Brand & Creative Executive, Graphic Designer, Marketing, and Operations, you will track