Shopper Marketing Manager - IS

PT Langgeng Kreasi Jayaprima (Diageo Indonesia); Jakarta Utara; On-site; IDR 500.333.000 - 833.890.000; Full time

Job summary

A leading beverage company in Jakarta is seeking a Shopper Marketing Manager. This role involves building campaign plans, managing budgets, and collaborating with commercial teams to ensure effective brand presence. Candidates should have 5+ years in FMCG or alcoholic beverages, fluent English, and strong analytical skills. The position offers a competitive salary and various benefits, supporting flexibility in work arrangements.

Benefits

Competitive salary

Flexible work arrangements

Non-monetary benefits

Qualifications

• 5 years’ experience in FMCG / Alcoholic Beverage Industries as a Sales or Marketing Executive equivalent.
• Ability to build powerful relationships and work collaboratively within a team.
• Solution-based team player who can deal with ambiguity & adapt quickly.

Responsibilities

• Build a 1‑9‑90 rolling activation plan for large, branded point‑of‑sale campaigns.
• Manage the A&P budget for key platforms & activations across channels.
• Develop and execute visibility toolkits that showcase our brands.

Skills

Project Management

Analytical skills

Core selling skills

Time management

Problem-solving

Collaboration

Fluent English

Job description

Who are we?

From humble beginnings to extraordinary futures, Diageo is centered on crafting incredible stories of ambitious possibilities. With iconic global brands such as Johnnie Walker, Guinness, Smirnoff, Tanqueray and Don Julio, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of bold, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating.

Our Commercial team love establishing relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell 6.5 billion litres of our iconic brands across 180 countries every year.

We’re operating across different markets, channels and areas of expertise. Using consumer insight and digital platforms, we reach new customers, markets and celebrations to help us achieve our growth potential. We’ll support you every step of your Commercial career, as you work with people with diverse talents, backgrounds, and perspectives to realize your fullest potential.

About Shopper Marketing Team

Diageo invests significantly in direct-to-consumer brand building, but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or don't see at the point of purchase.

It is the role of the Shopper Marketing Manager to work closely with our Commercial and Marketing team to understand the needs of shoppers and customers and then collaborate to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase.

The Shopper Marketing Manager will then work directly with our commercial teams and agencies to manage perfect execution aligned with the commercial calendar. In some cases, this will involve tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

About the Role

As a Shopper Marketing Manager for off-premise channel, you will sit right at the heart of business supporting & working as a business partner with our Commercial Teams and Brand Marketing teams.

This will involve facilitating the development of our sub channel activation plans and ensuring the Commercial Teams have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan.

You will also lead on feeding channel‑led insight into Brand Marketing to help us shift consumer & shopper behaviours and achieve Diageo’s financial and market share ambition.

This role has direct responsibility for central A&P budget allocation across channels, management of scale point‑of‑sale campaigns and the input of channel insight into our commercial planning process.

You will be working with Commercial Teams and Marketing brand teams to deliver best‑in‑class activation and represent the voice of the customer in the commercial planning cycle.

Key Tasks / Accountabilities

• Build a 1‑9‑90 rolling activation plan for large, branded point‑of‑sale campaigns.


• Manage the A&P budget for key platforms & activations across channels and provide visibility back to business on levels of channel execution.


• Implement all key platforms & activations.


• Develop and execute visibility toolkits that make our brands show up brilliantly to customers & consumers.


• Own the delivery of technical specifications and agency management.


• Conduct M&E activity to ensure we constantly improve our plans.

Qualifications

• 5 years’ experience in FMCG / Alcoholic Beverage Industries as a Sales or Marketing Executive equivalent.


• Project Management, analytical and core selling skills.


• Time management & prioritization skills.


• Ability to build powerful relationships and work collaboratively within a team.


• Problem‑solver & solution‑based team player who can deal with ambiguity & adapt quickly.


• Fluent in English (speaking & writing).

What are the benefits?

We are an organization that creates products that are part of celebrations, and our culture reflects this. At Diageo, you will have the ability to work flexibly to unlock your own potential through creating bold plans and executing your vision.

You will also be rewarded through competitive salary and benefits as well as being supported via non‑monetary benefits.

Our commitment to inclusion and diversity

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business

Many of our staff work flexibly in many different ways, including part‑time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type

Regular

Primary Location

Jakarta

Job Posting Start Date

2025-11-05

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