SEO Specialist

Ads.Bali; Denpasar; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing agency in Bali is seeking an experienced SEO Specialist to enhance organic traffic and qualified leads. Responsibilities include managing SEO strategies, conducting keyword research, and optimizing website elements. The ideal candidate has at least 2 years of SEO experience, is fluent in English, and is proficient with SEO tools like Google Analytics and Ahrefs. Join us to simplify marketing for brands and create impactful stories.

Qualifications

• Minimum 2 years of proven experience in SEO, either agency or in-house.
• Proficient with WordPress, Shopify, or similar CMS platforms.
• Knowledge of Local SEO and familiarity with Google Business Profile optimization is a plus.

Responsibilities

• Plan, execute, and manage SEO strategies to increase organic traffic and qualified leads.
• Conduct in-depth keyword research, competitor analysis, and content gap audits.
• Optimize on-page elements and implement technical SEO improvements.

Skills

SEO strategy planning

English fluency

Google ranking factors understanding

SEO tool proficiency

Analytical mindset

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

Ads.Bali is #hiring

About Ads Bali

Our philosophy in advertising is embracing the powerful synergy between human creativity and technology tools, getting inspired by People, Culture, and Land. Ads Bali bridges art and analytics, human emotion and digital precision. Rooted in Bali, our creativity flows from its culture of balance, community, and storytelling.

Purpose

To simplify marketing for brands, helping them grow their business and create stories that connect with people.

Vision

To be Bali’s most trusted performance marketing agency, blending technology, creativity, and cultural authenticity.

Key Responsibilities

• Plan, execute, and manage SEO strategies to increase organic traffic and qualified leads.
• Conduct in-depth keyword research, competitor analysis, and content gap audits.
• Optimize on-page elements (meta tags, headings, internal linking, site structure, etc.).
• Implement and monitor technical SEO improvements (crawlability, speed, schema, indexing).
• Manage off-page SEO efforts including link building and outreach campaigns.
• Collaborate with content and web teams to ensure SEO best practices are integrated into development and publishing.
• Perform regular performance tracking using tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Provide detailed SEO reports and insights to management and clients.
• Stay updated on the latest SEO trends, algorithm updates, and digital best practices.

Requirements

• Minimum 2 years of proven experience in SEO (either agency or in‑house).
• Fluent in English (both written and verbal).
• Strong understanding of Google ranking factors, on‑page, off‑page, and technical SEO.
• Proficient with SEO tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
• Experience with WordPress, Shopify, or similar CMS platforms.
• Strong analytical mindset and ability to turn data into actionable insights.
• Knowledge of Local SEO and familiarity with Google Business Profile optimization is a plus.
• Bonus: Basic understanding of HTML/CSS and website structure.