Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to improve website rankings on Google.
Conduct keyword research and provide SEO-based content recommendations for websites and marketing campaigns.
Optimize website content, meta tags, URL structure, and page speed for better visibility and performance.
Plan, manage, and optimize Google Ads campaigns (Search, Display, and Video) to drive traffic and conversions.
Analyze website and ad performance using Google Analytics (GA4), Search Console, and Tag Manager.
Prepare weekly and monthly performance reports (traffic, CTR, CPC, conversion rate, ROAS, etc.).
Collaborate with the digital marketing team to align campaign strategies for optimal outcomes.
Conduct A/B testing for landing pages, ad copy, and audience targeting to improve results.
Stay up-to-date with SEO trends, Google algorithm updates, and the latest innovations in search marketing.
Key Responsibilities
- Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to improve website rankings on Google.
- Conduct keyword research and provide SEO-based content recommendations for websites and marketing campaigns.
- Optimize website content, meta tags, URL structure, and page speed for better visibility and performance.
- Plan, manage, and optimize Google Ads campaigns (Search, Display, and Video) to drive traffic and conversions.
- Analyze website and ad performance using Google Analytics (GA4), Search Console, and Tag Manager.
- Prepare weekly and monthly performance reports (traffic, CTR, CPC, conversion rate, ROAS, etc.).
- Collaborate with the digital marketing team to align campaign strategies for optimal outcomes.
- Conduct A/B testing for landing pages, ad copy, and audience targeting to improve results.
- Stay up-to-date with SEO trends, Google algorithm updates, and the latest innovations in search marketing.
Qualifications
- Minimum 1 year of experience in SEO and Google Ads management.
- Strong knowledge of:
- SEO (on-page, off-page, and technical).
- Google Ads, Google Analytics / GA4, Search Console, and Tag Manager.
- Tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or Ubersuggest.
- Familiar with WordPress or similar CMS platforms.
- Basic understanding of SEO-friendly copywriting and high-converting landing page structures.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication and teamwork skills.
Preferred Skills
- Experience managing Google My Business listings.
- Google Ads / Google Analytics certifications (highly preferred).
- Basic knowledge of HTML, CSS, or JavaScript for troubleshooting technical SEO issues.
Personality Fit
- Analytical, detail-oriented, and data-driven.
- Proactive in exploring optimization opportunities and digital trends.
- Growth mindset with a strong desire to learn new technical skills.
- Collaborative team player with strategic thinking.
KLAR Smile
South Jakarta, Jakarta, ID