Senior Trade Marketing Manager

Wirehire; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading FMCG company in Indonesia is seeking a Senior Trade Marketing Manager to develop and implement trade marketing strategies for flour products. The role requires a minimum of 5 years in trade marketing, a strong analytical background, and fluency in Bahasa Indonesia. Key responsibilities include managing distributor relationships and executing trade marketing campaigns. This position offers opportunities for professional growth in a dynamic team environment.

Qualifications

• Minimum 5 years of experience in trade marketing, preferably in FMCG.
• Proven track record of successful trade marketing campaigns.
• Fluency in Bahasa Indonesia and strong English communication skills.

Responsibilities

• Develop and implement a comprehensive trade marketing strategy.
• Collaborate with sales and marketing to create effective go-to-market strategies.
• Manage relationships with distributors and retailers to secure product placement.

Skills

Trade marketing strategy development

Relationship management

Analytical skills

Negotiation skills

Communication

Education

Bachelor's Degree in Marketing or Business Administration

Tools

Trade marketing software

Job description

About the job Senior Trade Marketing Manager

Our client is a leading FMCG company in Indonesia, specializing in the production and distribution of high-quality flour products. They are seeking a highly motivated and results-oriented Senior Trade Marketing Manager to join their dynamic team and play a key role in driving sales growth.

Responsibilities

• Develop and implement a comprehensive trade marketing strategy aligned with the company's overall sales objectives for the flour product line.
• Collaborate with sales, marketing, and product development teams to create effective go-to-market strategies for new and existing flour products within the FMCG channel.
• Manage and develop strong relationships with key distributors, retailers, and wholesalers to secure optimal product placement, promotions, and brand visibility within the FMCG market.
• Design and execute impactful trade marketing programs and in-store activities to drive sales of flour products.
• Analyze market trends, competitor activity, and shopper insights to identify opportunities and develop targeted trade marketing initiatives for the FMCG flour category.
• Manage trade marketing budgets and ensure efficient allocation of resources to maximize return on investment (ROI).
• Oversee the development and execution of promotional campaigns and trade shows specific to the FMCG flour market.
• Monitor and analyze trade marketing performance metrics to measure success and identify areas for improvement.
• Develop and maintain strong relationships with trade media and industry influencers to generate positive brand awareness for the company's flour products within the FMCG sector.
• Lead and mentor a team of trade marketing professionals (if applicable).

Qualifications

• Minimum Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in a trade marketing role, preferably within the FMCG industry, with a strong focus on food and beverage products.
• Proven track record of developing and implementing successful trade marketing campaigns that drive sales growth.
• Strong understanding of the FMCG sales channel and the unique needs of distributors, retailers, and wholesalers.
• Excellent analytical, problem-solving, and negotiation skills.
• Experience in managing trade marketing budgets and ROI measurement.
• Strong communication, presentation, and interpersonal skills.
• Ability to build and maintain strong relationships with a diverse range of stakeholders.
• Experience with trade marketing software and tools (a plus).
• Fluency in Bahasa Indonesia and strong English communication skills.