Senior Social Media Specialist (Mandarin Speaker)

Future Commerce Indonesia; Pluit; On-site; IDR 166.472.000 - 249.709.000; Full time

Job summary

A leading digital media company is seeking a skilled media operations professional in Pluit, Indonesia. The ideal candidate should have fluent Chinese skills and at least 2 years of experience in media operations, particularly with platforms like TikTok and Facebook. Responsibilities include managing video uploads, monitoring post performance, and engaging with users to boost content reach. This role requires adaptability to changes and a strong understanding of local cultures.

Qualifications

• Min. 2 years of experience in media operations.
• Familiarity with TikTok and Facebook video platforms.
• Strong ability to optimize video titles, cover art, and tags for exposure.

Responsibilities

• Manage video uploads on brand social media accounts.
• Monitor performance metrics and address issues.
• Ensure translation accuracy for cultural relevance.
• Engage users to boost video reach and follower growth.
• Support daily account management, including user interaction.

Skills

Proficient in Chinese

Experience in media operations

Understanding of social media trends

Video publishing skills

Community engagement

Job description

Familiar with local culture and online trends in Southeast Asia region.

Proficient in Chinese (fluent in listening, speaking, reading, and writing).

Min. 2 years of experience in media operations, familiar with short video platforms (e.g., TikTok, Facebook).

Mastering fundamental operational skills such as video publishing, data monitoring, and fan engagement.

Proficient in basic operational tasks such as video publishing, data monitoring, and community engagement.

Understands public domain traffic operations, with the ability to boost video exposure through optimizing titles, cover art, and tags.

Demonstrates user-first thinking and the ability to maintain user relationships and enhance user retention through interaction in the comment section and private message responses.

Capable of efficiently completing video publishing and subtitle proofreading tasks.

Possesses a strong learning ability and the ability to quickly adapt to changes in platform rules and operational strategies.

Job Responsibilities

Manage video uploads on brand social media accounts in Southeast Asia (schedule, title, cover, tags, etc.).

Monitor post performance (views, likes, etc.) and fix issues quickly.

Check translation accuracy between Chinese and local languages (e.g., Indonesian, Thai) to ensure cultural relevance.

Boost video reach and follower growth by optimizing tags, joining platform trends, and engaging with users.

Gather user feedback from comments and messages, and share insights with the operations team.

Support daily account management, including replying to user questions.

Join content planning discussions and give localization ideas based on local culture.

Help analyze performance data and suggest improvements to support account growth.