Senior Social Media Specialist

PT GTech Digital Asia; Jakarta Pusat; On-site; IDR 501.002.000 - 835.004.000; Full time

Job summary

A technology company in Indonesia seeks a Social Media Manager to develop and implement strategies for brand awareness and engagement. The ideal candidate has 3-5 years of experience managing social media platforms, particularly in an agency or startup environment. Strong communication and analytical skills are essential, as well as the ability to create engaging content. This role is dynamic and requires a proactive individual who can adapt to fast-paced situations.

Qualifications

• 3-5 years of experience managing social media platforms.
• Strong knowledge of Facebook, Instagram, TikTok, and YouTube.
• Experience in social media reporting and performance analysis.

Responsibilities

• Develop and implement social media strategies.
• Plan, create, and publish content calendars.
• Oversee day-to-day management of social media accounts.

Skills

Social media management

Content creation

Analytical skills

Communication

Copywriting

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Responsibilities

• Develop and implement social media strategies to increase brand awareness, engagement, and audience growth across platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Plan, create, and publish content calendars that align with brand objectives, campaigns, and key marketing initiatives.
• Oversee day-to-day management of social media accounts, including posting, monitoring, and responding to audience interactions.
• Work closely with the creative team to produce visually engaging social media content.
• Collaborate with Sales & Marketing teams to support campaigns, events, and promotional activities.
• Track and analyze performance metrics (engagement, reach, conversion, etc.) and provide actionable insights for optimization.
• Stay updated on social media trends, platform updates, and best practices to continuously refine strategies.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience managing social media platforms; agency or startup experience is a plus.
• Strong knowledge of Facebook, Instagram, TikTok, and YouTube, including content formats, algorithms, and analytics tools.
• Experience in social media reporting, performance analysis, and campaign optimization.
• Familiarity with paid social media advertising is an advantage.
• Strong communication and copywriting skills in English.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Passionate, creative, and proactive, with the ability to adapt to fast-paced environments.

We are Technology Company and member of one of the largest group company in Indonesia with main focus on investing on technology. GTech provides technology solution that allows brands and organization to create a seamless customer experiences both online to offline with goal to improve revenue growth. Headed by Ariadi Anaya, Chief Executive Officer; GTech is a team of 80 passionate professionals driven by the spirit to be “bold and explore new things”. And with its headquarters in Jakarta, we have team member spread across Singapore and China.