Senior Manager, Developer Advocacy

GitLab; Remote; IDR 2.002.670.000 - 2.503.338.000; Full time

Job summary

A leading software company in Indonesia seeks a Senior Manager, Developer Advocacy, to lead a team focused on enhancing developer productivity with innovative content. You will drive adoption, engage directly with the developer community, and collaborate across teams to ensure user feedback informs product strategy. Ideal candidates have extensive experience in developer advocacy and a strong technical background, particularly in DevOps practices. Join us to shape the future of software development with AI and community engagement.

Qualifications

• 4+ years leading a developer advocacy team or 7+ years in developer advocacy roles.
• Experience in DevOps practices and modern software development workflows.
• Strong coding skills for building demos and contributing to projects.

Responsibilities

• Lead and develop a team of Developer Advocates.
• Create technical content driving adoption.
• Engage with developers to understand their needs.
• Measure advocacy impact using data.

Skills

Developer advocacy

Technical content creation

AI coding assistants

Git workflows

Communication skills

Job description

GitLab is an open‑core software company that develops the most comprehensive AI‑powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co‑create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what’s possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high‑performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co‑create the future with us as we build technology that transforms how the world develops software.

An overview of this role

As Senior Manager, Developer Advocacy, you will inspire and enable every developer to be more productive with GitLab. Your work sits at the intersection of technical excellence and community impact—creating compelling content that demonstrates GitLab’s value while gathering key insights from customer engagement to shape our strategy and direction.

This role uniquely combines team leadership and hands‑on technical advocacy with strategic thinking. You will lead a team of experienced Developer Advocates who drive GitLab’s technical content and community engagement. You will lead your team by example, crafting demos, tutorials and blog posts that put our users at the center and show them how GitLab can help them achieve their goals. You will code alongside developers and engage directly with our community—all while identifying patterns in developer needs that inform GitLab’s roadmap. You will work cross‑functionally with teams in R&D, Marketing, and Sales to influence product and GTM strategy based on your deep understanding of our users.

Your dual mission to drive adoption through technical content and deepen community engagement makes you a critical bridge for ensuring that user feedback is a fundamental component of our product strategy and roadmap. Reporting to the Director of Developer Advocacy, you’ll have the autonomy to shape how millions of developers experience modern DevSecOps, with particular focus on emerging technologies like AI coding assistants that are transforming software development.

Responsibilities

• Lead and develop a team of Developer Advocates, providing coaching, guidance, and fostering their growth
• Coordinate team efforts across content, engagement, and cross‑functional work to maximize impact
• Create technical content that drives adoption—from hands‑on tutorials and demo applications to conference talks that showcase GitLab’s DevSecOps capabilities
• Engage directly with developers, from individual contributors to enterprise teams, to understand their workflows and challenges
• Synthesize community feedback into actionable insights for Product and Engineering teams, ensuring GitLab evolves with developer needs
• Build and maintain demo environments that showcase GitLab's platform capabilities, particularly in areas like CI/CD, security scanning, and AI‑powered development
• Collaborate with customers, providing technical guidance and gathering real‑world use cases
• Measure and report on advocacy impact, using data to refine strategies and demonstrate value to stakeholders

What You’ll Bring

• 4+ years leading a developer advocacy team or 7+ years in developer advocacy, developer relations, or technical evangelism roles
• Deep understanding of DevOps practices and modern software development workflows
• Hands‑on experience with Git workflows and collaborative development practices
• Knowledge of AI coding assistants and their integration into development workflows
• Proven track record creating technical content that resonates with developer audiences (blogs, videos, workshops)
• Strong coding skills with the ability to build meaningful demos and contribute to open source projects
• Experience gathering and synthesizing technical feedback from diverse user communities
• Excellent written and verbal communication skills, with the ability to adapt tone for different audiences
• Data‑driven mindset with experience measuring content and program effectiveness
• Ability to work autonomously in a remote, asynchronous environment

About the team

The Developer Advocacy team at GitLab is a globally distributed team that drives adoption through content creation, customer and community engagement, and influencing company strategy to align with user needs. We believe the best advocacy comes from genuine enthusiasm about solving developer challenges. Our team creates the content developers search for, delivers the talks they remember, and builds the relationships that transform skeptics into champions. We work closely with Product, Engineering, and Marketing teams to ensure GitLab remains the platform developers choose when they want to ship better software faster. Learn more in our handbook.

Salary

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role’s base salary rate in locations throughout the U.S. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

Country Hiring Guidelines

GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location‑based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

GitLab is proud to be an equal‑opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.