Senior KOL Specialist

PT Metoo Beauty International; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading beauty company in Jakarta Utara seeks a KOL Specialist to manage end-to-end influencer operations. This includes acquisition, engagement, and content execution across various channels, such as e-commerce short videos and livestreaming. The ideal candidate will have a minimum of 2 years of experience, strong negotiation skills, and proficiency in analytics tools like TikTok Analytics and Google Analytics. Join us to develop strategies for GMV and sales growth through effective affiliate programs.

Qualifications

• Minimum of 2 years of experience in KOL Specialist, Influencer Marketing, or Digital Campaigns.
• Proficient in using analytics tools to measure reach, engagement, conversions, and ROI.
• Skilled in designing influencer marketing strategies from planning to performance review.

Responsibilities

• Manage end-to-end influencer operations including acquisition, engagement, and content execution.
• Collect and analyze livestreaming and influencer marketing data to ensure strong GMV and ROI performance.
• Support execution of affiliate campaigns to achieve GMV targets.

Skills

Negotiation skills

Relationship management

Analytical skills

Creative thinking

Communication skills

Education

Bachelor’s degree in Communications, Marketing, Public Relations or related fields

Tools

TikTok Analytics

Google Analytics

Excel

Job description

Manage end-to-end influencer (KOL) operations, including acquisition, engagement, contract negotiation, scheduling, and content execution across e-commerce short videos, livestreaming, and other relevant channel.

Collect, organize, and analyze livestreaming and influencer marketing data, ensuring strong GMV and ROI performance.

Develop GMV and sales growth strategies through affiliate programs.

Set KOL affiliate targets and monitor performance.

Support execution of affiliate campaigns to achieve GMV targets.

Requirements

• Minimum bachelor’s degree (preferably in Communications, Marketing, Public Relations, or related fields.
• Minimum 2 years of experience as a KOL Specialist, Influencer Marketing, or Digital Campaigns.
• Proficient in using analytics tools (e.g., TikTok Analytics, Google Analytics, Excel) to measure reach, engagement, conversions, ROI.
• Skilled in designing influencer marketing strategies from planning, execution, to performance review.
• Able to negotiate contracts and KOL fees based on allocated budget.
• Strong in negotiation, relationship management, good communication skill verbal and non-verbal.
• Creative, trend-savvy, and able to work cross-functionally with content, product, and sales teams.
• Proven ability to manage end-to-end influencer campaigns and provide post-campaign performance reports