Senior KOL Specialist

PT. MAG TRADA INDONESIA; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading beauty marketing firm based in Central Jakarta is seeking a KOL & Affiliate Specialist to enhance influencer collaborations on TikTok. The ideal candidate will have over 2 years of experience in influencer marketing, alongside a strong understanding of beauty trends and social media platforms. This role promises a dynamic environment to optimize KOL strategies and improve content performance.

Qualifications

• 2+ years of experience in influencer marketing, preferably in the beauty/skincare brands.
• Familiar with TikTok beauty content styles and trends.
• Fluent in English is required.

Responsibilities

• Train new staff and collaborate with the China team on SOPs.
• Plan collaboration strategies with beauty influencers on TikTok.
• Target acquisition of over 100 KOLs per month.

Skills

Influencer marketing

Social media proficiency

Content creation

Market localization

Education

Bachelor's degree in Marketing, Media, or related fields

Tools

Google Sheets

Excel

TikTok Creator Marketplace

Job description

KOL & Affiliate Specialist

Guided new staff training and collaborated with the China team in developing and drafting SOPs for KOL specialists

Planned and executed collaboration strategies with beauty influencers on TikTok, such as makeup reviews and skincare transformation content

Targeted the acquisition of over 100 KOLs per month, from initial outreach to deal closing, while monitoring GMV contribution, especially from high-performing KOLs (>IDR 100 million)

Identified, recruited, and managed local Indonesian KOLs (e.g. makeup reviews, skincare transformations), and maintained an up-to-date influencer database

Supervised sample deliveries, content review processes, and campaign performance tracking

Optimized influencer mix strategies to improve content performance and overall ROI

Provided insights on Indonesian user preferences and supported market localization strategies

Job Qualification

• 2+ years of experience in influencer marketing, preferably in the beauty/skincare brands
• Bachelor's degree or above in Marketing, Media, Beauty, or related fields
• Familiar with TikTok beauty content styles and makeup trends, able to identify promising influencers
• Passionate about cosmetics and skincare, with active TikTok beauty content consumption habits
• Previous experience working with Indonesian beauty influencers
• Proficient in Google Sheets, Excel, and third-party influencer tools such as TikTok Creator Marketplace
• Heavy user of social media platforms (TikTok, Instagram, YouTube) or experience operating a personal content account independently
• Familiarity with local e-commerce platforms (TikTok Shop, Shopee, Tokopedia)
• Fluent in English required as a working language or Chinese proficiency is a plus

Central Jakarta, Jakarta, ID

PT FCL INTERNASIONAL INDONESIA