Senior Growth Marketing & Analytics Lead

BukuWarung; Daerah Khusus Ibukota Jakarta; On-site; IDR 831.531.000 - 1.247.298.000; Full time

Job summary

A leading fintech company in Indonesia seeks a Finance and Corporate Development Lead to enhance audit and compliance while guiding strategic financial management and leading M&A efforts. The ideal candidate will excel in performance marketing, managing digital campaigns across multiple platforms, and possess a strong analytical mindset. With responsibilities ranging from campaign execution to cross-functional collaboration, candidates with cross-border experience in Indonesia, India, and Singapore are preferred.

Qualifications

• 4-8 years of hands‑on experience managing performance marketing campaigns.
• Proven track record of delivering 4x+ ROAS and optimizing end-to-end digital funnels.
• Strong understanding of media buying, A/B testing, and lead nurturing.

Responsibilities

• Design and execute comprehensive performance marketing strategy.
• Analyze funnel drop-offs and conduct growth experiments.
• Track and report on crucial funnel and campaign metrics.

Skills

Performance marketing campaign management

Audience targeting

Conversion rate optimization (CRO)

Growth experimentation

Analytical mindset

Cross-functional collaboration

Tools

Google Analytics 4 (GA4)

Meta Ads Manager

TikTok Ads

Mixpanel

Hotjar

Job description

A leading fintech company in Indonesia seeks a Finance and Corporate Development Lead to enhance audit and compliance while guiding strategic financial management and leading M&A efforts. The ideal candidate will excel in performance marketing, managing digital campaigns across multiple platforms, and possess a strong analytical mindset. With responsibilities ranging from campaign execution to cross-functional collaboration, candidates with cross-border experience in Indonesia, India, and Singapore are preferred.