Senior Digital Marketing Specialist (Performance Marketing)

PT. Elit Solusi Niaga; Jakarta Utara; On-site; IDR 80.000.000 - 150.000.000; Full time

Job summary

A Business Consulting company in Jakarta Utara is seeking a Senior Digital Marketing Specialist. In this role, you will develop B2B marketing strategies, manage and optimize paid advertising campaigns, and analyze lead quality. Ideal candidates will have a degree in Marketing and at least 4 years of relevant experience in digital marketing, with strong knowledge of Google Ads and SEO.

Qualifications

• Minimum of 4 years of experience in digital marketing or performance marketing.
• Experience managing paid advertising campaigns effectively.
• Strong analytical skills to interpret marketing data.

Responsibilities

• Develop and execute integrated B2B marketing strategies.
• Plan and optimize paid advertising campaigns.
• Collaborate with consultants to convert leads into clients.

Skills

Digital marketing strategies

Paid advertising (Google Ads and Meta Ads)

SEO knowledge

Analytical skills

Creative problem solving

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads Manager

Google Tag Manager

Google Analytics

CRM tools like Pipedrive

Job description

Senior Digital Marketing Specialist (Performance Marketing)

Our sister company, Permitindo, a Business Consulting company focused on assisting overseas business to expand in Indonesia, is currently looking for a Senior Digital Marketing Specialist.

Job Descriptions:

• Develop and execute integrated B2B marketing strategies aligned with the company’s business objectives.
• Plan, manage, and optimize paid advertising campaigns to attract potential clients.
• Demonstrate a deep understanding of paid advertising, SEO, and AI trends.
• Analyze the quality and outcomes of generated leads to support data-driven decision-making.
• Collaborate with the consultant team to ensure marketing-generated leads are effectively converted into clients.
• Oversee the creation of marketing materials such as case studies and articles.
• Develop thought-leadership content to strengthen the company’s credibility in corporate service provider services.
• Monitor marketing metrics such as lead quality, conversion rates, and campaign ROI, and develop actionable plans to improve performance.
• Build partnerships with industry associations and media outlets to expand brand reach.
• Strengthen the company’s brand presence through consistent messaging across digital platforms and events.
• Handle tasks related to the company’s WordPress website.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field.
• A minimum of 4 years of experience in digital marketing or performance marketing.
• Strong knowledge of Google Ads Manager and Meta (Facebook, Instagram) Ads.
• Understand and experience in SEO, Google Tag Manager, and Google Analytics.
• Familiarity with CRM tools such as Pipedrive or similar.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to adapt quickly to changing trends and technology.
• Creative, innovative, and has high problem solving abilities.