Senior Content Creator: Short-Form Video & Social Strategy

Content Creators; Jakarta Pusat; Presencial; IDR 89.280.000 - 167.400.000; Jornada completa

Descripción de la vacante

Carousell Group in Indonesia is seeking a Content Creator to lead monthly content across Instagram, TikTok, YouTube, website/blog and CRM channels. You will develop concepts, scripts, shoot and edit short-form video, and ensure brand tone across all channels while tracking performance and feeding insights to the marketing team in Jakarta.

You will collaborate with creators, manage multiple projects, and help drive brand storytelling across digital touchpoints for a dynamic e-commerce ecosystem.

Formación

• 4+ years in content creation, social media or digital marketing.
• Portfolio showing strong short-form video and social content.
• Hands-on video editing and design tools.
• Working knowledge of platform analytics and reporting.
• Excellent Bahasa Indonesia copywriting; good English.
• Organised and able to manage multiple projects.

Responsabilidades

• Plan and run the monthly content calendar across Instagram, TikTok, YouTube, website/blog and CRM channels.
• Develop concepts, scripts and storyboards for short-form video, carousels, product showcases and campaign assets.
• Shoot, edit and publish content, including in-store, product and customer-story content.
• Produce content for campaigns, store openings, brand partnerships and promotions, in line with brand guidelines.
• Keep tone, visuals and messaging consistent with the brand across every channel.
• Track trends, formats and competitor content, and turn them into tested ideas.
• Brief and guide junior creators, freelancers and KOL/creator partners; review their work for quality and brand fit.
• Track content performance: reach, views, engagement rate, follower growth, CTR, traffic and conversions.
• Prepare weekly content performance updates and a monthly content report for the Senior Marketing Manager.
• Analyse what works by platform, format and theme, and recommend changes to the content plan.
• Report on KOL/partner and paid-boost content results against targets.
• Maintain the content tracker and asset library so output, status and results are visible to the team.
• Contribute content KPIs and insights to quarterly marketing reviews.

Conocimientos

Content creation

Social media marketing

Video storytelling

Copywriting (Bahasa Indonesia)

English communication

Project management

Herramientas

CapCut

Adobe Premiere/After Effects

Canva

Photoshop

Google Analytics

Meta Business Suite

TikTok Analytics

YouTube Studio

Looker Studio

Google Sheets/Excel

Descripción del empleo

Carousell Group in Indonesia is seeking a Content Creator to lead monthly content across Instagram, TikTok, YouTube, website/blog and CRM channels. You will develop concepts, scripts, shoot and edit short-form video, and ensure brand tone across all channels while tracking performance and feeding insights to the marketing team in Jakarta.

You will collaborate with creators, manage multiple projects, and help drive brand storytelling across digital touchpoints for a dynamic e-commerce ecosystem.