Senior Brand Executive

FSS - For Skin's Sake; Indonesia; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

An independent skincare company in Indonesia is seeking a dedicated Marketing Manager to oversee brand management and execute marketing campaigns. The ideal candidate will have 2-3 years of experience in the beauty or FMCG industry, a proven track record of brand building, and excellent communication skills. Responsibilities include managing campaign performance, collaborating with cross-functional teams, and conducting market research. Proficiency in Bahasa Indonesia and English is required.

Qualifications

• 2–3 years of experience in branding/marketing, preferably in beauty, FMCG, or lifestyle industry.
• Proven track record in brand building and delivering commercial growth.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Manage day-to-day brand management tasks and product performance analysis.
• Develop and execute integrated campaigns across multiple channels.
• Lead new product development launches and oversee marketing campaigns.

Skills

Brand building

Campaign management

Communication skills

Data-driven strategies

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Overview

About For Skin’s Sake (FSS):

For Skin’s Sake is a fast-growing, independent skincare company built on transparency, science, and clean design. We're not here to chase trends — we're here to build a brand that stands the test of time.

We believe in doing things well: thoughtful product development, honest storytelling, and a customer experience that feels personal, elevated, and grounded.

As an agile team, we move quickly, trust each other deeply, and expect a high bar of ownership. If you're ready to help shape the future of skincare in Indonesia and work in an environment that values both craft and candor — we'd love to meet you.

Responsibilities

• Manage day-to-day brand management tasks: campaign & sales review, online & offline brand investment monitoring, and continuous product performance analysis.
• Develop and execute integrated campaigns across ATL, BTL, and Digital channels.
• Transform campaign communications into impactful brand narratives, especially during product launches.
• Lead new product development (NPD) launches
• Collaborate closely with Product Development, Purchasing, Sales, Creative and other cross-functional teams to ensure brand and business objectives are aligned.
• Conduct consumer research, trend analysis, and competitor benchmarking to identify opportunities.
• Oversee 360° marketing campaigns (digital, offline, KOL, partnerships, activations, etc) from concept to execution and evaluation.
• Ensure consistency of brand identity and tone of voice across all consumer touchpoints.
• Manage brand budgets effectively and ensure all initiatives deliver strong ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–3 years of experience in branding/marketing, preferably in beauty, FMCG, or lifestyle industry.
• Proven track record in brand building and delivering commercial growth.
• Experience managing product launches, integrated campaigns, and performance analysis.
• Strong knowledge of beauty industry trends, consumer behavior, and competitive landscape.
• Excellent communication, storytelling, and project management skills.
• Data-driven mindset with the ability to turn insights into actionable strategies.
• Fluent in Bahasa Indonesia and English (spoken & written).