Senior Ads Specialist

cmlabs; Kota Malang ꦠꦸꦛꦩꦭꦁ; Hybrid; IDR 200.000.000 - 300.000.000; Full time

Job summary

A digital marketing firm in Malang is looking for a Senior Ads Specialist to lead a team and develop comprehensive advertising strategies across various platforms. The ideal candidate will have over 2 years of experience in digital advertising, strong leadership skills, and proficiency in tools like Google Ads and Google Analytics. This role includes managing budgets and monitoring campaign performance to drive innovation and effectiveness. Competitive compensation and a hybrid work model are offered.

Benefits

Peer learning

Webinars

Competitive compensation

Regular bonus and equity refresh opportunity

Six-month salary equity analysis and adjustment

Hybrid working environment

Flexible working hours

Paid leave (annual, sickness, special events)

Unpaid leave (under conditions)

Part-time program

Employment and health insurance

Comfortable office with garden

Breakfast and lunch provided

Qualifications

• Proven experience of 2+ years in digital advertising leadership.
• Extensive knowledge of digital advertising platforms.
• Strong understanding of marketing strategies and best practices.
• Proficiency in performance analytics and tools.
• Excellent analytical skills to derive insights from data.
• Strong leadership skills to motivate and inspire teams.
• Organizational skills to manage multiple campaigns.
• Excellent communication skills for diverse stakeholders.
• Creative problem-solving abilities for campaign innovation.
• Passion for digital advertising trends and advancements.

Responsibilities

• Lead and manage Ads Specialists for optimal performance.
• Develop comprehensive advertising strategies across platforms.
• Conduct market research to optimize campaigns.
• Collaborate with teams to align advertising with goals.
• Monitor campaign performance metrics and recommend improvements.
• Stay updated with advertising trends and innovate strategies.
• Manage budgets and ensure campaigns stay within financial limits.
• Provide reports and insights to stakeholders and management.

Skills

Marketing Strategy

Team Leadership

Project Management

Communication

Market Research

Tools

Google Analytics

Google Ads

Facebook Business Manager

Job description

Senior Ads Specialist

POSITION Level: Senior | TYPE: Full-time | LOCATION: Malang, Indonesia

Company Description

cmlabs is a brand under PT CMLABS INDONESIA DIGITAL, specializes in the SEO field, and was established in 2019. It stands as a Software as a Service (SaaS) company with locations in Jakarta and Malang. Their mission is to help companies increase the visibility of their brand on the internet through SEO consulting, content writing, content marketing, and product offerings such as SERPs Trackers and SEO tools.

Responsibilities

• Lead and manage a team of Ads Specialists, providing guidance, support, and mentorship to ensure optimal performance.
• Develop and implement comprehensive advertising strategies and campaigns across multiple platforms, including search engines, social media, display networks, and video platforms.
• Conduct thorough market research and analysis to identify target audiences, industry trends, and opportunities for campaign optimization.
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to align advertising efforts with overall business goals and objectives.
• Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and make data-driven recommendations for improvement.
• Stay up-to-date with the latest digital advertising trends, tools, and platforms, and proactively propose innovative strategies to enhance campaign effectiveness and efficiency.
• Manage advertising budgets, allocate resources appropriately, and ensure campaigns are delivered within the allocated budget.
• Provide regular reports and updates on campaign performance, key insights, and recommendations to stakeholders and senior management.

Qualifications

• Proven experience of 2+ years working in digital advertising, preferably in a leadership role.
• Extensive knowledge of various digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Proficiency in using analytics tools to analyze campaign performance and optimize strategies, such as Google Analytics, Google Ads, or Facebook Business Manager.
• Excellent analytical skills and ability to interpret complex data sets to drive actionable insights.
• Strong leadership and team management skills, with the ability to motivate and inspire a team of Ads Specialists.
• Exceptional organizational and project management skills, with the ability to handle multiple campaigns and priorities simultaneously.
• Excellent communication skills, both written and verbal, with the ability to present complex concepts and strategies to stakeholders at all levels.
• Creative thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement.
• Passion for staying up-to-date with the latest digital advertising trends, tools, and industry advancements.

Skills

• Marketing Strategy
• Team Leadership
• Project Management
• Communication
• Market Research

Tools

• Google Analytics
• Google Ads
• Facebook Business Manager

Benefits

• Peer learning
• Webinars
• Competitive compensation
• Regular bonus and equity refresh opportunity
• Six-month salary equity analysis and adjustment
• Hybrid working environment
• Flexible working hours
• Paid leave (annual leave, sickness, and special events)
• Unpaid leave (in certain conditions)
• Part-time program
• Employment and health insurance
• Comfortable office with garden
• Breakfast and lunch provided

Recruitment Pipeline

• Application Review – CV screening and assessment.
• Pre-assessment Test – assessing skills and knowledge for the position.
• HR Interview – evaluating personality and fit.
• User Interview – assessing technical skills and chemistry.
• Final Interview – concluding interview process and job offer decision.