Sales Talent Pool – General Trade / Food Services (Horeca) – Java Area

Flora Food Group; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food company is seeking experienced commercial sales talents in Java to implement market-driven strategies in General Trade and Food Services. Ideal candidates will have a background in FMCG sales, leadership skills, and a proven track record of running successful sales operations. Join us to drive growth and enhance customer satisfaction in a dynamic environment.

Qualifications

• 3–5 years of experience in FMCG sales covering GT and/or Horeca.
• 2 years in a managerial role or 5 years as a supervisor.
• Solid understanding of regional sales dynamics.

Responsibilities

• Design and implement market-driven sales strategies.
• Develop distributor and client relationships in Java.
• Achieve sales targets and optimize distribution.

Skills

FMCG sales experience

Leadership skills

MS Excel proficiency

Sales strategy implementation

Job description

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

🌟 Sales Talent Pool – General Trade & Food Services (Horeca) – Java Area

Location – Base: To be determined based on city placement Coverage: Varies by assigned city and surrounding areas

Onsite

About the Role

Flora Food Group is building a strategic talent pipeline for future expansion across Java—including cities such as Jakarta, Bandung, Semarang, Surabaya, and others. We're seeking commercial sales talents who bring experience in General Trade (GT) and/or Food Services (Horeca) channels, ready to scale operations in both traditional and institutional sectors.

Main Responsibilities

• Design and implement market-driven sales strategies across GT and Horeca segments in the Java region
• Develop distributor and client relationships across retail outlets, hotels, restaurants, and food service providers
• Achieve sales targets, optimize distribution, and ensure brand positioning consistency
• Identify and onboard high-potential customers in both channels to unlock growth
• Conduct trade negotiations and build durable commercial partnerships
• Oversee field Sales Representatives to deliver consistent execution and performance
• Collaborate with internal stakeholders to drive market coverage and customer satisfaction

Ideal Candidate Profile

• 3–5 years’ experience in FMCG sales covering GT and/or Horeca, with 2 years in a managerial role or 5 years as a supervisor
• History of working with major distributors, retail networks, and Horeca clients across Java
• Solid understanding of regional sales dynamics and strategic planning
• Competence in managing multi-location teams with strong leadership skills
• Skilled in MS Excel for sales tracking, budgeting, and forecasting
• Track record in implementing promotional strategies with measurable results
• Energetic, adaptable, and committed to driving performance across varied geographies

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias. No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.