Sales Promotion

Pt. Prima Fajar Cahaya Surya; Kota Yogyakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fashion company is seeking a Marketing & Campaign Manager to own brand strategy from narrative to campaigns in Indonesia. You will analyze the market, secure retail partners, and execute integrated marketing campaigns. The ideal candidate has 4-6 years in brand marketing for premium brands and a deep understanding of Indonesia's consumer behavior. This role is based in Yogyakarta and requires working in the office.

Qualifications

• 4-6 years in brand marketing & retail operations for premium brands.
• Strong understanding of the Indonesian market landscape.
• Ability to own strategy-to-execution processes.

Responsibilities

• Build specific brand strategy and visual identity.
• Analyze the Indonesian fashion market and consumer trends.
• Secure online and offline retail partners.
• Develop integrated campaigns across multiple channels.
• Monitor KPIs for brand engagement and sales.
• Coordinate with product and design teams.

Skills

Brand marketing experience

Consumer insights

Negotiation skills

Communication skills

Job description

Marketing & Campaign Manager

Own brand strategy and go-to-market for Indonesia from narrative/positioning and visual identity to 360° campaigns and retail partnerships driving awareness, engagement, and sales.

RESPONSIBILITY

WHAT YOU'LL DO

• Strategy & Identity: Build specific brand strategy, craft narrative, positioning, and visual identity aligned with brand guidelines.
• Research & Insights: Deep-dive the Indonesian fashion market, consumer prefs, trends, competitors; size gaps, segments, and opportunities. track shifts to adapt.
• Retail & Distribution (Consignment): Secure online/offline partners; negotiate terms & shelf space; plan retail programs/promos to boost sell-through and visibility.
• Campaigns: Develop integrated campaigns (social, influencers, content, experiential); brief and co-create assets with creative teams.
• Measurement: Monitor brand, engagement, and sales KPIs; report insights; optimize based on data.
• Cross-Functional: Sync with product, design, and ops; feed market/consumer input into product roadmaps.

REQUIREMENTS

• 4-6 years in brand marketing & retail ops (premium brands).
• Strong grasp of Indonesia's market landscape, consumer behavior, and trends.
• Strategy-to-execution ownership; solid research, competitive, and consumer insight skills.
• Excellent communication, negotiation, and relationship building.

Available to WFO in Yogyakarta