Sales & Operation Manager (Pet Food)

PT. CitraDimensi Arthali ("CEDEA"); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading seafood manufacturer in Indonesia is seeking a Sales and Operations Manager to drive revenue growth and manage distribution channels. The role requires a minimum of 15 years of experience in sales and operations, with at least 5 years in a managerial capacity. The successful candidate will have profound knowledge of sales strategy and supply chain management, specifically within the FMCG or pet food sectors, ensuring operational excellence and market compliance.

Qualifications

• Minimum 15 years of experience in sales, operations, or commercial management.
• 5 years in a managerial position.
• Proven experience in managing sales teams and distribution networks.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Build and maintain strong relationships with key distributors and customers.
• Lead the sales team by setting clear goals and evaluating performance.

Skills

Sales strategy

Supply chain management

Team leadership

Operational process improvement

Education

Bachelor’s degree in Business Administration, Marketing, or a related field

Job description

Sales and Operations Manager will be responsible for driving the company’s revenue growth, managing distribution channels, and overseeing day-to-day operational activities. This role combines strategic leadership with hands‑on execution to ensure that the company’s products reach the right markets efficiently while maintaining high operational standards. The ideal candidate will have strong experience in sales strategy, supply chain management, and team leadership, with a deep understanding of the pet food.

Responsibilities

• Set up sales structure to support sales strategies plan
• Develop and implement sales strategies to achieve or exceed revenue targets
• Identify and expand new business opportunities across channels
• Build and maintain strong relationships with key distributors & customers
• Monitor sales performance, analyze trends, and adjust strategies as needed
• Lead the sales team by setting clear goals, providing coaching, and evaluating performance
• Oversee distribution operations to ensure timely and cost-effective product delivery
• Manage inventory levels and logistics to prevent stockouts or overstock situations
• Coordinate with suppliers, PPIC, warehouses, and logistic partners to maintain a smooth supply chain
• Implement efficient operational processes for order fulfillment, warehousing, and delivery
• Develop and streamline operational procedures to improve productivity and reduce costs
• Ensure compliance with quality, safety, and regulatory standards
• Analyze operational KPIs and prepare reports for management
• Identify areas for operational improvement and implement corrective actions
• Lead, mentor, and motivate the sales and operations teams to achieve company goals
• Collaborate closely with marketing, product development, finance, and customer support teams
• Foster a culture of accountability, teamwork, and continuous improvement
• Contribute to long‑term business planning and commercial strategy
• Track and report on sales, distribution, and operational performance metrics
• Conduct market research and competitor analysis to identify growth opportunities

Minimum Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field
• Minimum 15 years of experience in sales, operations, or commercial management and 5 years in a manager position
• Proven track record in managing sales teams, distribution networks, and operational processes
• Experience in FMCG, pet food, or consumer goods industries is a must
• Experience in implementing sales strategies, managing budgets, and achieving growth targets

PT CitraDimensi Arthali is a leading frozen seafood manufacturer in Indonesia, specializing in high‑quality fishery products under the CEDEA brand. With production facilities strategically located in Muara Baru, Majalengka, Medan, and Semarang, we ensure efficiency and excellence in every step of our operations. Founded in 1995, we have pioneered seafood‑based processed foods, continually innovating to meet international quality standards and earning a trusted reputation in the industry.