Sales Modern Trade & Horeca

PT. ALPEN FOOD INDUSTRY; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food industry company in Indonesia is seeking a Sales Manager to develop and execute sales strategies to drive revenue growth. The successful candidate will build and maintain relationships with outlets and distributors while supervising a sales team. The role requires a Bachelor's degree in Marketing or Business Management and at least 4 years of experience in sales. The position offers opportunities for training and collaboration with various departments.

Qualifications

• Minimum of 4 years’ experience in sales and distribution in Modern Trade and Horeca channels.
• Strong knowledge of distribution channels and sales operations.
• Proven analytical skills to interpret sales data.
• Comfortable working in a target-driven environment and willing to travel frequently.

Responsibilities

• Assist in planning and executing effective sales strategies to drive revenue growth.
• Supervise the performance of the sales team across areas to achieve targets.
• Build relationships with outlets, distributors, and business partners.
• Oversee the implementation of promotional activities.
• Analyze sales data and market trends to identify opportunities.
• Provide ongoing training and motivation to the sales team.
• Collaborate with logistics, marketing, and finance departments.

Skills

Sales strategy development

Team supervision

Relationship building

Analytical skills

Communication

Leadership

Problem-solving

Education

Bachelor’s degree in Marketing or Business Management

Job description

Assist in planning and executing effective sales strategies within the assigned territory to drive revenue growth.

Supervise and evaluate the performance of the sales team across designated areas, ensuring the achievement of sales, distribution, and promotional targets.

Build and maintain strong, long‑term relationships with outlets, distributors, and business partners to enhance product visibility and market penetration.

Oversee the implementation of promotional activities, ensuring they align with company standards and brand guidelines.

Analyze sales data, market trends, and regional potential to identify opportunities for growth and improve overall performance.

Provide ongoing training, motivation, and coaching to the sales team to boost productivity, instill discipline, and enhance team effectiveness.

Collaborate with logistics, marketing, and finance departments to ensure seamless operational execution in the field.

Perform additional area management duties as assigned by the supervisor to support overall business objectives.

Job Requirements

• Bachelor’s degree in Marketing, Business Management, or a related field.
• Minimum of 4 years’ experience in sales and distribution in Modern Trade and Horeca channels.
• Strong knowledge of distribution channels, sales operations, and outlet management.
• Proven analytical skills with the ability to interpret sales data and develop effective area strategies.
• Excellent communication, leadership, and problem‑solving skills.
• Comfortable working in a target‑driven environment and willing to travel frequently within assigned areas.
• Mandarin proficiency is a plus.
• Highly disciplined, proactive, and results‑oriented with a strong sense of accountability.

Aice Group Holdings Pte Ltd was established in Singapore in May 2015. The company is committed to becoming the most popular ice cream brand, with core businesses including research and development, production and sales of ice cream products. It is the only ice cream brand selected as the official sponsor of the 2018 Asian Games held in Jakarta. Currently covering Indonesia, Vietnam, Philippines and other countries, it has become a well‑known ice cream brand in Southeast Asia.