Sales & Marketing Manager (Kawasan Ekowisata Gunung Pancar)

Pengiklan Anonim; Bogor; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading eco-tourism company is seeking a Marketing Officer in Bogor, Indonesia to plan and execute marketing activities. This role requires developing strategies, managing digital channels, and promoting sustainability. Candidates should have a Bachelor's degree in a related field and at least 3 years of experience in marketing, preferably in tourism. Strong digital marketing skills and excellent communication abilities are essential.

Qualifications

• Minimum 3 years of experience in marketing, preferably in tourism or hospitality.
• Strong understanding of digital marketing and social media.
• Excellent communication and presentation skills.

Responsibilities

• Develop and implement marketing plans to attract visitors.
• Manage digital channels to maintain branding and visibility.
• Strengthen the image as a sustainable tourism destination.

Skills

Digital marketing tools

Communication

Creative thinking

Networking

Education

Bachelor’s Degree in Marketing, Communication, Tourism, or related field

Job description

Position Summary

The Marketing Officer is responsible for planning and executing marketing activities to promote Kawasan Ekowisata Gunung Pancar as a leading destination for nature‑based tourism and recreation. The role focuses on increasing visitor engagement, brand visibility, and partnership opportunities through creative campaigns, digital marketing, and community collaboration.

Key Responsibilities

• 1. Marketing Strategy & Campaigns
  • Develop and implement marketing plans to attract visitors, tour operators, and corporate clients.
  • Create promotional campaigns aligned with the brand identity of Gunung Pancar as an eco‑friendly and sustainable tourism destination.
  • Coordinate seasonal or thematic events to increase visitor engagement.
  • Evaluate campaign performance and prepare reports for management.
• 2. Digital Marketing & Communication
  • Manage digital channels (social media, website, online travel platforms) to maintain consistent branding and visibility.
  • Produce creative content — articles, posts, videos, and photography — that highlight the uniqueness of the eco‑tourism area.
  • Collaborate with influencers, media, and travel communities to expand digital reach.
  • Monitor online analytics and engagement metrics to optimize marketing strategies.
• 3. Branding & Public Relations
  • Strengthen the image of Gunung Pancar as a sustainable and family‑friendly tourism destination.
  • Build and maintain relationships with local communities, media partners, and tourism agencies.
  • Represent the company in exhibitions, fairs, or tourism networking events.
• 4. Business Development & Partnerships
  • Identify and approach potential partners (travel agents, event organizers, schools, corporations) for collaboration or package development.
  • Prepare proposals, pricing, and promotional materials for partners and clients.
  • Support revenue growth by developing attractive tourism packages and corporate programs.
• 5. Coordination & Reporting
  • Work closely with the operational team to align marketing activities with site operations and visitor experience.
  • Prepare monthly marketing activity reports and performance updates for management.

Qualifications

• Bachelor’s Degree in Marketing, Communication, Tourism, or related field.
• Minimum 3 years of experience in marketing, preferably in the tourism, hospitality, or event management industry.
• Strong understanding of digital marketing tools and social media management.
• Excellent communication, presentation, and interpersonal skills.
• Creative, proactive, and passionate about eco‑tourism and sustainability.
• Willing to work in Gunung Pancar, Bogor, and adapt to outdoor/nature‑based environments.

Key Competencies

• Strategic & creative thinking
• Digital marketing proficiency
• Networking & relationship management
• Brand communication & storytelling
• Teamwork and adaptability