Sales Manager (Surabaya) - Welding and Cutting Solutions

PT Talenta Eksekutif Asia; Tegalwaru; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading industrial solutions provider is seeking a Sales Manager to develop sales strategies and manage a sales team in East Java. Candidates must have over 7 years of sales experience, including managerial roles, and a strong understanding of the industrial equipment market. The role involves client engagement, achieving sales targets, and frequent travel across the region.

Qualifications

• Minimum 7 years of Sales experience; 3–5 years in managerial roles.
• Proven track record in achieving sales targets.
• Experience in selling industrial capital equipment.

Responsibilities

• Develop and implement regional sales strategies.
• Lead and evaluate the sales team performance.
• Analyze market trends and identify new opportunities.
• Conduct client visits and maintain relationships.

Skills

Sales experience

Team leadership

Negotiation skills

Analytical mindset

Interpersonal skills

Education

Bachelor's Degree in Management, Engineering, or Marketing

Job description

This role requires the candidate to work in Surabaya, Indonesia.

Client Overview

Our client is a well-established industrial solutions provider with over two decades of experience supplying high-quality welding, cutting, and automation equipment to Indonesia’s manufacturing and fabrication sectors. Founded in 2000, the company is known for its strong technical expertise, dependable service, and enduring partnerships with leading global machinery brands. Serving diverse industries such as automotive, construction, heavy equipment, and energy, the company provides not only equipment but also engineering applications, after-sales support, and technical consulting. With headquarters in Jakarta and an expanding presence in major industrial regions including Surabaya, it remains a trusted partner in driving efficiency, innovation, and productivity within Indonesia’s industrial landscape.

Job Role

As a leading industrial technology provider specializing in advanced welding solutions and services, with a strong focus on innovation and technical precision, and serving a diverse client base across manufacturing, construction, automotive, and heavy industry sectors, the company is seeking a Sales Manager, to lead the commercial strategy and execution for the East Java region, while working from Surabaya. This includes managing a sales team, growing the client base, and ensuring revenue targets are consistently met. The role requires strong leadership, customer-centricity, and a proactive sales mindset. You’ll also engage in key account management, contract negotiations, and cross-functional coordination to ensure smooth operations.

Key Responsibilities

• Develop and implement regional sales strategies
• Lead, coach, and evaluate the performance of the sales team
• Analyze market trends and identify new business opportunities
• Conduct visits and maintain strong relationships with key clients
• Prepare sales reports, forecasts, and performance analysis
• Achieve regional sales targets and business growth goals
• Resolve customer issues and provide effective solutions
• Negotiate contracts and commercial agreements
• Coordinate across departments to support operations
• Build strategic networks and long-term partnerships

Client’s Products

• Welding Equipment
  • Manual Welding Machines: MIG/MAG, TIG, and Stick (SMAW)
  • Advanced Welding Systems: Robotic welding arms, multi-process systems
  • Automated Welding Lines: For mass production and industrial use
  • Power Sources & Controls: Inverter-based, high-precision power units
  • Brands: e.g., Fronius, Kobelco, ESAB
• Laser Cutting Machines
  • Fiber Laser Cutting Systems: For sheet metal, stainless, aluminum, carbon steel
  • CNC-Controlled Laser Systems: Precision cutting with high speed
  • Brands: e.g., Bodor Laser (a major partner brand)
• Cutting Solutions
  • Plasma Cutting Machines
  • Oxy-fuel Cutting Equipment
  • CNC Cutting Tables & Controls
• Automation & Integration Tools
  • Welding automation systems
  • Handling systems integrated with CNC/robotics
  • Customized production cells for specific industries
• Spare Parts & Consumables
  • Welding wire, electrodes, nozzles, tips, gas lenses
  • Laser machine parts: lenses, protective glass, nozzles
  • Cutting fluids, coolants, etc.

Target Market / Customer Segments

• Metal Fabrication Workshops
• Automotive Manufacturers & Vendors
• Shipbuilding Companies
• Construction Equipment Suppliers
• General Manufacturing (e.g., steel furniture, enclosures, HVAC, signage)
• Oil & Gas Fabricators

Candidate Requirements

• Education: Minimum Bachelor's Degree in any major; preference for Management, Engineering, or Marketing, or related field.
• Experience
  • More than 7 years of Sales experience, with minimum 3–5 years of managerial experience in B2B sales.
  • Proven track record in managing a regional sales team and achieving sales targets.
  • Experience selling industrial capital equipment.
  • Industry & Market Knowledge: Good understanding of the metal fabrication, manufacturing, automotive, or construction industries.
• English Skills: Functional proficiency, especially in technical communication - ability to understand and communicate technical terms, product manuals, and basic email or report writing.
• Professional Skills
  • Strong track record in team leadership and target achievement.
  • Excellent interpersonal and negotiation skills.
  • Strong negotiation and commercial acumen.
  • Capable of conducting field visits and managing client relationships independently.
  • Analytical mindset for sales planning, forecasting, and performance evaluation.
• Mobility: Willing to travel across East Java and surrounding regions as part of customer engagement and market development.

Job Code: #398