Sales Manager – FMCG (Food & Beverages)

Sunrecruit Indonesia; Jakarta Utara; On-site; IDR 500.834.000 - 834.725.000; Full time

Job summary

A leading recruitment firm is seeking an experienced Sales Manager to drive sales performance in the Food & Beverage segment. This role involves developing sales strategies, managing distributor relationships, and leading a sales team to achieve targets. Ideal candidates must have 5-8 years of sales experience in FMCG, strong leadership skills, and a proven track record in Modern Trade and General Trade channels. This position offers the opportunity to shape market presence in Jakarta Utara.

Qualifications

• Minimum 5–8 years of sales experience in FMCG, preferably in Food & Beverage.
• Proven track record in driving sales growth and managing channels.
• Experience with managing distributors and key accounts.

Responsibilities

• Develop and implement effective sales strategies.
• Monitor sales performance to meet objectives.
• Identify market trends to support sales planning.
• Manage relationships with key accounts and distributors.
• Lead and coach the sales team for high performance.
• Prepare and analyze sales reports and market insights.

Skills

Leadership

Negotiation

Communication

Analytical skills

Strategic thinking

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Role Overview

We are seeking an experienced and results-oriented Sales Manager with a strong background in the Food & Beverage segment. This role will drive sales performance, expand market presence, and lead sales teams to achieve revenue targets across Modern Trade and General Trade channels.

Key Responsibilities

• Develop and implement effective sales strategies to achieve company revenue and growth targets.
• Monitor sales performance and drive execution to ensure monthly and annual sales objectives are met.
• Identify market trends, opportunities, and competitive activities to support strategic sales planning.
• Manage relationships with key accounts, distributors, and retail partners.
• Oversee distribution management, territory coverage, and outlet penetration.
• Lead, motivate, and coach the sales team to ensure high performance.
• Set clear KPIs, conduct performance reviews, and provide regular training & development.
• Expand customer base and build strong business partnerships.
• Develop trade programs, promotions, and initiatives to drive brand visibility and sales.
• Monitor pricing, market execution, and product availability in-store.
• Prepare and analyze sales reports, forecasts, and market insights.
• Provide data-driven recommendations to management to support business decisions.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 5–8 years of sales experience in FMCG, must come from Food & Beverage industry.
• Proven track record in driving sales growth and managing Modern Trade & General Trade channels.
• Experience managing distributors and key accounts.
• Strong leadership, negotiation, and communication skills.
• Results-driven, analytical, and strategic thinker.
• Ability to work in a fast-paced and dynamic environment.