Sales Director

PT Helm Care Indonesia; Provinsi Bali; Remote; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading Indonesian company is seeking a Sales Director to architect and lead its franchise expansion. This role entails building the franchise sales organization, driving revenue growth, and managing regional teams across Indonesia. The ideal candidate will have over 10 years of sales leadership experience, proven franchise sales expertise, and the ability to drive significant business growth. The position offers substantial earning potential, equity discussions, and the opportunity to work with a visionary CEO in a rapidly growing market.

Benefits

Annual performance bonus

Executive benefits package

Flexible working arrangements

Qualifications

• 10+ years in sales leadership and business development.
• Proven franchise sales experience is critical.
• Track record of building sales organizations from scratch.

Responsibilities

• Develop franchise sales strategy for Indonesia.
• Build franchise sales organization from the ground up.
• Recruit and manage regional franchise teams.

Skills

Sales leadership

Franchise expertise

Entrepreneurial mindset

Financial acumen

Communication

Education

Bachelor's degree in Business, Management, Economics

MBA

Job description

Helm Care is an innovative Indonesian company providing vending machine solutions for helmet disinfection. We're in aggressive growth phase and seeking a powerful sales leader to build and lead our nationwide franchise expansion strategy.

We need someone with proven sales leadership, franchise expertise, and entrepreneurial mindset to drive rapid franchise growth across Indonesia.

THE ROLE

As Sales Director, you'll be responsible for architecting and leading Helm Care's franchise expansion across Indonesia. You'll build the franchise sales organization, set strategy, recruit and manage regional franchise teams, and drive significant revenue growth.

This is a high-visibility, high-impact C-level adjacent position with significant earning potential and equity upside discussion.

KEY RESPONSIBILITIES

• Develop comprehensive franchise sales strategy for Indonesia
• Create franchise business model and go-to-market plan
• Set sales targets and KPIs for franchise division
• Build franchise sales organization from ground up
• Report directly to CEO and board on progress
• Recruit and close multiple franchise partners
• Build franchise sales pipeline across regions
• Negotiate franchise agreements and terms
• Expand franchise footprint nationally
• Build and manage franchise sales team
• Develop sales team capabilities and mindset
• Create performance culture and accountability
• Mentor and develop talent for growth
• Ensure franchisee success and satisfaction
• Create franchisee support and enablement programs
• Monitor franchisee performance and KPIs
• Build strong partner relationships
• Handle escalations and strategic accounts
• Drive profitability and unit economics
• Control costs while scaling aggressively
• Manage commission and incentive structures
• Quarterly business reviews with CEO/Board

IDEAL CANDIDATE PROFILE

Required Experience:

• 10+ years in sales leadership and business development
• Proven franchise sales or network expansion experience (CRITICAL)
• Track record of building sales organizations from scratch
• Demonstrated ability to drive exponential revenue growth
• Strong financial acumen and business strategy skills

Industry Background (Preferred):

• Franchise, automotive, FMCG, or financing background
• Experience with dealer/distributor network management
• Technology or innovative product sales experience
• Indonesia market knowledge

Leadership Profile:

• Visionary thinker with 3-5 year strategic planning capability
• Proven sales leader with exponential growth track record
• Entrepreneur mindset - thinks like owner, not employee
• Charismatic communicator - can inspire teams and close partners
• Decisive and action-oriented - moves fast and breaks things
• Results obsessed - relentless focus on hitting targets
• Network builder - extensive connections across Indonesia
• Business strategist - understands unit economics and scaling
• Integrity - trusted advisor and relationship builder

Education:

• ✅ Bachelor's degree (Business, Management, Economics)
• ✅ MBA preferred for senior director level
• ✅ Sales/business strategy certifications a plus

Annual performance bonus

Executive benefits package

Flexible working arrangements

Total Compensation Potential: Rp 40,000,000 - 60,000,000+/month

COVERAGE AREA

This is a national director role with responsibility for franchise expansion across:

• All major Indonesian cities and regions
• Metropolitan areas and secondary markets
• Potential for international expansion (future)

You’ll report from your preferred location with frequent travel to franchise markets.

WHAT SUCCESS LOOKS LIKE

Year 1 Goals:

• Build franchise sales organization (5-10 people)
• Sign 10-20 franchise agreements a month
• Establish franchise playbook and operations

Year 2 Goals:

• Scale to 30-50 franchisees
• Generate Rp 5-10 billion revenue
• Build sustainable franchise business unit
• Establish market leadership position

Year 3+ Goals:

• Rp 15+ billion annual revenue
• Potential regional/international expansion
• Strong platform for exit or IPO

WHY THIS OPPORTUNITY?

• Greenfield opportunity - build franchise division from scratch
• Significant earning potential - high base + commission + equity
• High visibility - direct report to CEO, board-level exposure
• Innovative product - disruptive solution in growing market
• Explosive growth potential - Indonesia franchise market expanding rapidly
• Entrepreneurial environment - true ownership mentality
• Market leadership opportunity - be the franchise leader in Indonesia
• Strong CEO support - visionary founder with commitment to growth

Stage 1 - Initial Screening (30 min Zoom)

• Discuss your background and achievements
• Clarify franchise experience and vision

Stage 2 - Strategy Discussion (60 min Zoom)

• Present your franchise expansion strategy for Indonesia
• Discuss market opportunity and growth potential
• Financial modeling and unit economics

Stage 3 - CEO/Founder Meeting (90 min In-Person)

• Deep dive on vision and execution
• Equity/ownership discussions

Stage 4 - Final Decision & Offer (1 week)

TIMELINE

• Applications reviewed: Rolling basis
• Phone screening: Within 1 week
• First interview (Zoom): Within 2 weeks
• Strategy presentation: Within 3 weeks
• CEO meeting: Within 4 weeks
• Final decision: Within 5 weeks
• Target start: ASAP (highly flexible)

KEY QUESTIONS WE'LL ASK YOU

• "Tell us about your biggest sales achievement - how did you build it?"\
• "Why franchise? Why Indonesia? Why Helm Care?"\
• "What's your franchise expansion strategy for Year 1?"\
• "How would you build a 50+ franchisee network in 2 years?"\
• "Who in your network would you recruit to build this with you?"\
• "What equity/ownership structure would motivate you?"\

NOT A FIT IF YOU:

• Only interested in salary (we want owners)
• Prefer stability over growth/risk
• Not willing to travel frequently to regions
• Don't have sales leadership experience
• Expect traditional corporate structure
• Not familiar with franchise models

THIS IS FOR YOU IF YOU:

• Have built sales organizations or franchises
• Love the challenge of scaling from zero
• Understand unit economics and business fundamentals
• Network naturally and build relationships easily
• Move fast and execute with urgency
• Think like entrepreneur and owner
• Excited about untapped Indonesia market
• Want significant earning potential and equity upside

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Sales Director?

Do you have experience in a sales role?

Are you available to travel for this role when required?