Sales & Brand Manager - Buscraft Department

PT. Teman Petualang Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A creative lifestyle brand is seeking a Sales & Brand Manager in Jakarta Utara to drive sales, marketing, and collaborations. You will develop brand strategies and lead marketing campaigns while ensuring community engagement. The ideal candidate has 2+ years of brand management experience, strong leadership skills, and excellent communication in Bahasa Indonesia and English. This role offers strategic freedom and competitive compensation with performance-based commission.

Benefits

Strategic freedom & impact

Competitive salary with performance-based commission

Fast-moving, collaborative team environment

Qualifications

• At least 2 years of experience in brand management, preferably in the buscraft or outdoor industries.
• Proven experience leading sales and marketing initiatives with measurable results.
• Strong leadership, analytical, and project management skills.

Responsibilities

• Develop and implement annual brand plans aligned with the company's strategic objectives.
• Drive sales growth through effective distribution strategies and partnerships.
• Lead marketing campaigns and strengthen brand awareness.

Skills

Leadership

Analytical skills

Project management

Communication in Bahasa Indonesia

Communication in English

Job description

Sales & Brand Manager - Buscraft Department

Buscraft is all about adventure, creativity, and craftsmanship on the move. As we grow our brand, we’re looking for a Sales & Brand Manager who can take the wheel — leading sales, marketing, distribution, events, and collaborations to drive Buscraft to the next level.

Key Responsibilities

Brand Strategy & Planning

Develop and implement annual brand plans aligned with the company's strategic objectives.

Define brand positioning, customer segmentation, and go-to-market strategies.

Set sales and marketing targets and ensure they are achieved through structured planning.

Drive sales growth through effective distribution strategies and partnerships.

Build and maintain relationships with key retailers, distributors, and event partners.

Monitor stock performance, pricing strategy, and product availability across channels.

Marketing & Communications

Lead marketing campaigns, digital content, and promotional activities to strengthen brand awareness.

Oversee social media and advertising strategies in collaboration with the marketing team.

Ensure all communications reflect the Buscraft brand identity and tone.

Events & Collaborations

Conceptualize and execute events, exhibitions, and brand activations to grow community engagement.

Initiate and manage collaborations with creators, brands, and communities aligned with Buscraft’s DNA.

Market Analysis & Reporting

Analyze sales performance, market trends, and competitor activities.

Provide insights and reports to management for data-driven decision-making.

Coordinate with design, retail, logistics, and finance teams to ensure smooth operations.

Mentor and guide junior staff to support brand execution.

Qualifications

At least 2 years of experience in brand management, preferably in the buscraft or outdoor industries.

Proven experience leading sales and marketing initiatives with measurable results.

Strong leadership, analytical, and project management skills.

Excellent communication in Bahasa Indonesia and English.

Passion for adventure, craftsmanship, and brand storytelling.

What's In It For You

Lead a creative lifestyle brand — Be part of Buscraft’s journey in shaping the future of mobility and outdoor culture.

Strategic freedom & impact — Take full ownership of sales, marketing, and partnerships with room to innovate and lead.

Rewarding growth — Competitive salary with performance-based commission in a fast-moving, collaborative team.