Sales and Marketing Manager - Consumer Goods (Bali) (#541)

PT Talenta Eksekutif Asia; Indonesia; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading FMCG beverage company in Bali is seeking a Sales & Marketing Manager to drive offline sales growth and strengthen market presence. The ideal candidate will have over 5 years of experience in the F&B sector, with strong connections in Bali's HORECA scene, and a proven ability to lead a sales team. Responsibilities include expanding distributor networks, managing customer relationships, and meeting revenue targets. Fluency in English is essential for effective communication within the team and with clients.

Qualifications

• At least 5 years in Sales & Marketing functions, specifically in F&B or premium drinks.
• Managed teams of 3–4 people and worked at a managerial level for the last 3 years.
• Fluency in English for professional communication.

Responsibilities

• Lead offline sales strategy to penetrate HORECA and acquire new customers.
• Expand and manage distributor networks for bottled water products.
• Conduct regular visits to drive volume orders and maintain a high-quality customer database.

Skills

Proven offline sales execution

Strong Bali HORECA network

Excellent communication & negotiation

Team leadership

Education

Bachelor's Degree in any major

Job description

This role requires the candidate to work in Tabanan, Bali, Indonesia.

Client Overview

Our client is an FMCG packaged-beverage company established in 2022 in Indonesia, operating a water purification plant in Bali with a Singapore-designed process to provide high-quality drinking water. The company focuses on sustainability initiatives, including water purification, glass bottling, wastewater and effluent treatment, and rainwater harvesting. It produces premium drinking water in multiple formats, including gallon refills for home and business use, glass bottles for dining and lifestyle consumption, and aluminum cans for retail and distribution. Its commercial reach spans offline retail, hotels, restaurants, cafés, event partners, lifestyle venues, and residential and office delivery networks.

With around 70–80 employees, the company integrates manufacturing, distribution, and field sales operations, positioning itself as a modern contender in Indonesia’s growing drinking-water market. It is currently strengthening its organization in Bali to scale national sales execution, improve plant discipline, enhance workforce stability, and foster an overall performance culture, requiring a hands‑on HR leader capable of building systems and elevating talent readiness.

Job Role

The Sales & Marketing Manager will drive offline sales growth, HORECA penetration, distribution expansion, and field marketing execution across Bali. This role focuses on customer acquisition, relationship strengthening, market visibility, and commercial execution, not digital branding.

The position requires a networked operator in Bali’s F&B scene with strong contacts among hotels, clubs, cafés, restaurants, wine distributors, premium beverage buyers, and offline wholesalers, able to manage a sales team and deliver measurable volume increases.

Key Responsibilities

• Lead HORECA-focused offline sales strategy to acquire new customers and deepen market penetration in Bali.
• Expand and manage distributor networks, beverage buyers, and channel partners for bottled water products.
• Regularly visit hotels, premium restaurants, bars, cafés, beach clubs, hospitality operators, and liquor distributors to drive volume orders.
• Maintain and grow a high-quality customer database, record market intelligence, and track buying behavior.
• Manage, train, and evaluate a 3–4 person sales team, ensuring execution discipline and activity tracking.
• Conduct offline product activation, sampling, and venue-based outreach.
• Perform sales analysis, pricing evaluations, and volume tracking, reporting directly to the Director.
• Represent the brand professionally in customer meetings, negotiations, events, and site visits.
• Meet monthly revenue, volume, and new‑account acquisition targets.

Candidate Requirements

• Education: Bachelor’s Degree in any major.
• Experience: At least 5 years in the Sales & Marketing functions, selling F&B, HORECA, beverages, or premium drinks; Exposure to wines, high‑end drinks, water brands, or beverage distribution in Bali; Spent the last 3 years in managerial or leadership level.
• Technical & Professional Competencies: Proven offline sales execution; Strong Bali HORECA network (has existing customer contacts in Bali); Distributor management and customer portfolio building; Team leadership (3–4 people); Sales analysis & reporting; Personal Traits; Excellent communication & negotiation; Independent operator able to execute with minimal supervision.
• Language: English (fluency in spoken and written on a professional level to communicate with users, management, and headquarters).

Job Code

#541