Sales and Marketing Manager

Normi International; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading food and beverage company in Indonesia is seeking a Sales Marketing Manager. This role requires a Bachelor's Degree in Marketing and at least 3-5 years of experience in the industry. The ideal candidate will be responsible for brand strategy and execution, marketing communication across all channels, as well as data analysis to drive marketing decisions. The company offers a dynamic work environment where creativity and strategic thinking are valued.

Qualifications

• Minimum of 3-5 years of experience in Marketing and Communications in the Food & Beverage industry.
• Ability to work with numbers and data.
• Comfortable overseeing multiple projects.

Responsibilities

• Develop brand strategy and guidelines for the company.
• Plan and execute communication strategies across various channels.
• Analyze data and trends to inform marketing strategies.
• Identify marketing opportunities through consumer insights.
• Manage marketing budgets and evaluate campaign performance.

Skills

Analytical skills

Leadership skills

Communication

Creativity

Data-driven thinking

Project management

Consumer research

Brand development

Social media marketing

Budget management

Education

Bachelor's Degree in Marketing or related field

Job description

Job Title

Sales Marketing Manager (Air Minum Dalam Kemasan)

Location

South Jakarta, Jakarta, ID

Qualifications

• Bachelor’s Degree in Marketing, Advertising or related field.
• At least 3-5 years of working experience in the fields of Marketing and Communications in Food & Beverage industry.
• Good analytical skills, good listener, able to respond to results and consumer research.
• Drive for results and leadership skills.
• Excellent understanding of the full marketing mix.
• Highly creative with ability to think out of box.
• Strong analytical skills and data‑driven thinking.
• Comfortable working with numbers, metrics and spreadsheets.
• Excellent communicator, both verbally and in writing.
• Ability to work well with a wide range of people from different parts of the business and to manage different projects at the same time.
• Energetic and passionate about product speciality, organized and methodical.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Up‑to‑date with latest trends and marketing best practices.

Responsibilities

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Translate brand strategies into brand plans, brand positioning and go‑to‑market strategies.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Expert in sales, marketing and strategic brand development and activities.
• Planning & develop communication coverage to increase brand’s value.
• Plan and manage marketing budget with post evaluation analysis.
• Monitor and identify market trends.
• Experience with digital marketing and social media.
• Overseeing and working together with Design Team to develop successful communication tools.
• Coach the team and get the best from everyone.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.
• Brainstorm new and innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.

Company

NORMI Group is a privately owned company based on the love of fashion, retail, F&B and lifestyle. Fully integrated, it currently encompasses five brands and continues to acquire more. Its retail presence spans growing markets in Indonesia, Singapore, and Australia.