Regional Sales Manager

Glad2Glow; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing multinational company in Surabaya is seeking a Regional Sales Manager to drive sales performance and manage distributor networks. This role requires at least 2 years of experience in FMCG, ideally within the Personal Care or Beauty sectors, and offers the opportunity to work closely with leadership teams across the region. Candidates must possess strong communication and negotiation skills, along with a strategic mindset.

Qualifications

• Minimum 2 years experience in FMCG, preferably in Personal Care, Skin Care, or Beauty.
• Excellent English communication and presentation skills.
• Proven success in developing regional sales networks.

Responsibilities

• Lead regional sales operations and manage distributor networks.
• Develop and implement sales strategies.
• Build relationships with key accounts and trade partners.

Skills

Communication skills

Negotiation skills

Presentation skills

Analytical thinking

Leadership skills

Education

Experience as Regional Sales Manager or Branch Manager in FMCG

Job description

Regional Sales Manager is responsible for driving sales performance, managing the distributor network, and ensuring the achievement of sales targets within the assigned region. This role involves developing regional strategies, leading the field sales team, and strengthening execution across general trade and key retail channels.

Key Responsibilities

• Lead and manage regional sales operations to meet and exceed assigned targets.
• Identify, acquire, and develop new distributors while maximizing performance of existing partners.
• Set clear sales goals and provide leadership, coaching, and motivation to the regional sales team (ASM, Supervisors, and SEs).
• Develop, implement, and monitor sales strategies to strengthen market penetration and brand visibility.
• Build and maintain strong relationships with key accounts, distributors, and trade partners.
• Analyze market dynamics, monitor competitor activities, and recommend strategic countermeasures.
• Manage sales forecasting, pipeline development, and performance reporting.
• Collaborate cross-functionally with Marketing, Supply Chain, and Finance teams to ensure seamless execution.
• Prepare and present regular business performance updates to management.
• Ensure effective financial and operational planning for the assigned region.
• Maintain a high level of professionalism in communication with both local and expatriate leaders.

Requirements

• Minimum 2 years experience as a Regional Sales Manager or Branch Manager in FMCG — preferably from Personal Care, Skin Care, or Beauty categories.
• Excellent communication, negotiation, and presentation skills in English
• Proven success in developing and managing regional sales networks and achieving consistent business growth.
• Strong network and market understanding in General Trade channels at a national level.
• Strategic thinker with a strong entrepreneurial mindset and a result-oriented approach.
• Demonstrated leadership experience in managing large and diverse sales teams.
• Analytical, adaptable, and able to work effectively under pressure.
• Willing to travel extensively within the assigned regions.
• Available to join immediately is an advantage.

Why Join Us

This role offers an opportunity to work in a fast-growing multinational environment, where you will collaborate closely with regional and expatriate leadership teams, drive impactful sales strategies, and shape the future of our General Trade channel across Indonesia.