Marketing Communications Specialist
Cengkareng, Jakarta IDR120000000 - IDR240000000 Y Fantech ID
Posted today
Job Description
We are looking for a passionate and creative Marketing Communication Specialist to join our team. You will play a key role in developing effective marketing strategies, managing campaigns, and building strong engagement across digital and offline platforms.
Responsibilities
- Develop and execute innovative marketing communication strategies.
- Create engaging content for social media, articles, press releases, and promotional campaigns.
- Manage editorial calendars and posting schedules across digital platforms.
- Monitor, analyze, and optimize campaign performance using analytics tools.
- Build and maintain relationships with media, influencers, and third-party partners.
- Organize and support promotional events (exhibitions, seminars, offline campaigns).
- Manage marketing budgets efficiently for each campaign.
- Stay updated on the latest digital, social media, and marketing trends.
- Collaborate with cross-functional teams and 3rd parties to ensure smooth execution of campaigns.
Requirements
- Bachelor's degree in Communication, Marketing, or related field.
- 2–3 years of experience in Marketing Communication, Digital Marketing, or related roles.
- Proficiency in social media tools (Hootsuite, Buffer, Meta Business Suite, etc.).
- Knowledge of SEO, SEM, and digital marketing strategies.
- Strong writing skills in English and Indonesian.
- Experience in working with influencers and managing campaigns is a plus.
- Creative, detail-oriented, and an excellent team player.
- Strong multitasking and time management skills.
If you're a creative storyteller with a passion for marketing and communication, we'd love to meet you.
Marketing Communications Manager
Menteng, Jakarta IDR50000000 - IDR150000000 Y PT Accor Advantageplus
Posted today
Company Description
Novotel Jakarta Cikini is strategically located in Cikini, the heart of Jakarta. The 245-room hotel features Food Exchange, a casual International Buffet restaurant with ideal offerings for business and meeting purposes. It provides free bicycles, private parking, an outdoor swimming pool, and a fitness center. Other facilities at the property include a restaurant, room service, a 24-hour front desk, and free WiFi.
Enjoy your stay in the 245-room hotel. This modern business hotel is close to Jakarta's Golden Triangle, minutes from the CBD, SCBD, and Dr. Cipto Mangunkusumo National General Hospital, Proclamation Monument, Taman Ismail Marzuki, Taman Menteng, and Jakarta's Gambir train station.
Located on Jalan Cikini, Central Jakarta's heritage tourism destination, Novotel Jakarta Cikini provides access to explore Central Jakarta's historical sites and minutes from the glittering city center of Jakarta.
Job Description
- Maintain good working relationships with local and international media
- Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
- Execute media placements for hotel through news releases and personal contacts
- Develop business and leisure travel promotions; release to press and/or target audience
- Explore valuable media trades where appropriate
- Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
- Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
- Maintain and update hotel's website
- Submit stories/photos to media regularly. Monitor news coverage and circulate internally
- Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
- Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
- Identify and develop team members with potential
- Conduct performance review with the team
Qualifications
- Bachelor's Degree
- Minimum 4 years of experience in Marketing Communications/Public Relation or 2 years of experience in a similar capacity in midscale hotel
- Excellent reading, writing and oral proficiency in English language
- Proficient in MS Excel, Word, & PowerPoint
- Excellent leadership, interpersonal and communication skills
- Detail-oriented and highly reliable in thorough execution and follow-through
- Ability to work well in stressful & high-pressure situations
- A team player & builder
- Well-presented and professionally groomed at all times
Brand Development Manager
Tangerang Selatan, Banten IDR15000000 - IDR25000000 Y Gently
Posted today
Job Description
We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities. The Brand Development Manager will be responsible for conducting market research, identifying white space opportunities, managing product development timelines, and coordinating cross‑functional teams to bring innovations to market successfully.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business, or related field
- 5 years of experience in brand management, product development, or innovation (preferably in FMCG, consumer healthcare, or beauty industries).
- Strong understanding of consumer insight development, category management, and brand strategy.
- Proven experience managing cross‑functional projects and leading innovation from concept to launch.
- Excellent analytical, strategic thinking, and problem‑solving skills.
- Strong communication and presentation abilities, capable of influencing senior stakeholders.
- Familiarity with financial feasibility analysis, P&L thinking, and project management tools.
Key Responsibilities
Brand & Business Strategy
- Partner with management and the founder to translate brand vision and business objectives into clear product development strategies.
- Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies.
- Build business cases for new product initiatives, including positioning, target consumer, pricing, and go‑to‑market recommendations.
- Support long‑term brand portfolio planning and innovation roadmaps.
Market Research & Insight Development
- Conduct and synthesize consumer, category, and competitive research to uncover white space opportunities.
- Translate insights into actionable recommendations for new products or brand extensions.
- Monitor global and local market dynamics to ensure the company stays ahead of industry trends.
Product Development Management
- Oversee the new product development (NPD) process from ideation through launch.
- Develop and maintain gating documents, timelines, and feasibility studies to ensure projects are delivered on time, within budget, and aligned with brand strategy.
- Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer‑relevant and financially viable.
- Ensure packaging, formulations, and claims support brand positioning and consumer expectations.
Cross-Functional Collaboration
- Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects.
- Facilitate clear communication and decision‑making across teams to resolve bottlenecks quickly.
- Prepare and present project updates and recommendations to senior management and stakeholders.
Performance Tracking & Optimization
- Track performance of newly launched products and provide post‑launch evaluation reports.
- Identify lessons learned and continuously improve the product development process.
- Support management in building KPIs and dashboards to measure brand growth through innovation.