Public Relation Manager

Orang Tua Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading FMCG company in Jakarta is seeking a talented Marketing Communications Manager to enhance brand visibility and consumer engagement. The role requires a Bachelor's degree and 4–5 years of experience in marketing communications. Responsibilities include managing campaigns, organizing events, and collaborating with cross-functional teams. Strong communication skills in English and Bahasa Indonesia are essential.

Qualifications

• Minimum 4–5 years of experience in marketing communications, ideally in the FMCG industry.
• Demonstrated experience in managing brand events and media-related activities.
• Strong knowledge of branding, consumer behavior, media (traditional & digital), and public relations.

Responsibilities

• Develop and execute integrated marketing communication strategies.
• Manage external communications including advertising campaigns and public relations.
• Organize and manage corporate and brand events and product launches.
• Collaborate with brand, trade marketing, and sales teams for aligned messaging.

Skills

Creative thinking

Project management

Analytical capabilities

Excellent communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Job description

Job Descriptions:

• Develop and execute integrated marketing communication strategies to enhance brand visibility, consumer engagement, and product awareness
• Manage external communications, including advertising campaigns, public relations, digital content, and event marketing
• Organize, oversee, and manage corporate and brand events, product launches, and promotional activities
• Represent the company and coordinate participation in press conferences, media briefings, and public-facing events
• Collaborate closely with brand, trade marketing, and sales teams to ensure aligned messaging across all platforms
• Supervise the development of promotional materials including press releases, brochures, website content, and social media content
• Build and maintain relationships with media, agencies, influencers, and external partners
• Monitor market and industry trends to optimize communication strategies based on consumer behavior and competitor insights
• Evaluate campaign performance, analyze results, and provide reports with actionable insights
• Manage and optimize the MarComm budget to ensure cost-effective activities aligned with business goals

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Minimum 4–5 years of experience in marketing communications, ideally in the FMCG industry
• Demonstrated experience in managing brand events and media-related activities
• Strong knowledge of branding, consumer behavior, media (traditional & digital), and public relations
• Excellent communication and presentation skills in both English and Bahasa Indonesia
• Creative thinker with strong project management and analytical capabilities
• Able to work cross-functionally and manage multiple projects in a fast-paced environment
• Familiarity with media relations, event planning, and stakeholder management