Responsibilities
- Prepare, implement and report Maxride marketing programs
 - Prepare, implement and report offline activities and other strategies if needed
 - Plan and implement Maxride marketing budget
 - Plan and report Maxride collaboration campaigns with Influencers/KOLs on various social media platforms
 - Prepare, implement and report Whatsapp Blast promo codes for Inactive users and push notifications in the app
 - Coordinate with Maxride operations in other city branches
 - Collect, clean, and organize data related to rental driver activities, fleet usage, and operational metrics.
 - Maintain and update databases ensuring accuracy and integrity.
 - Analyze driver performance metrics, including fulfilment rate, online driver performance and earning, and compliance with company policies.
 - Identify trends and patterns to improve driver efficiency and satisfaction.
 - Evaluate rental trends, peak usage times, and driver availability.
 - Provide insights to optimize fleet management and rental processes.
 - Create dashboards, reports, and visual presentations for key stakeholders.
 - Deliver actionable recommendations to improve operational efficiency and revenue.
 - Work closely with the operations, finance, and rental support teams to align analytics with business goals.
 - Support strategic initiatives with data-driven insights.
 - Monitor and troubleshoot issues related to rental systems, driver data, and customer feedback.
 - Propose solutions to address operational challenges and enhance service delivery.
 
Qualifications
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
 - 2–3 years experience in marketing, data analysis, or operations.
 - Skilled in social media marketing, influencer/KOL campaigns, and offline activation.
 - Proficient in Excel/Google Sheets and BI tools (Power BI, Tableau, or similar).
 - Strong analytical, problem-solving, and reporting skills.
 - Good communication and project management abilities.
 - Able to coordinate with cross-functional teams and multiple branches.
 - Experience in ride-hailing, rental, or fleet management is a plus.
 
Location
West Jakarta, Jakarta, ID