Product Marketing Supervisor (Printing & office supplies B2B)
As a Product Marketing Supervisor in the printing industry, you will lead marketing initiatives for print-based products and services. Your role bridges product development, sales, and customer engagement to ensure market success and brand visibility.
Responsibilities
- Develop and execute marketing strategies for printing products (e.g., packaging, commercial print, labels).
- Conduct competitive analysis and customer research to identify trends and opportunities.
- Plan and oversee marketing campaigns across digital and traditional channels.
- Provide sales teams with product knowledge, promotional materials, and competitive insights.
- Collaborate with clients to understand needs and tailor product offerings.
- Ensure consistent branding and messaging across all platforms.
- Organize trade shows, exhibitions, and promotional events relevant to the printing industry.
- Monitor KPIs and ROI for marketing activities and adjust strategies accordingly.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3–5 years of experience in product marketing, preferably in the printing or manufacturing sector.
- Strong understanding of printing technologies and market segments (e.g., offset, digital, flexographic).
- Proficiency in marketing tools (CRM, analytics platforms, design software).
- Excellent communication and presentation skills.
- Analytical mindset with experience in data-driven decision-making.
- Project management and team leadership abilities.
- Creative thinking and problem-solving skills.