Product Marketing Specialist

Xiaomi Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading electronics company in Jakarta Utara is hiring for the 2026 Campus Hiring Position. Candidates must be pursuing a relevant bachelor's degree and have a strong interest in consumer electronics. Responsibilities include supporting marketing strategies, conducting market research, and assisting in campaign execution. The ideal candidate is detail-oriented, proactive, and proficient in Microsoft Office.

Qualifications

• Currently pursuing or recently graduated with a relevant bachelor's degree.
• Strong interest in consumer electronics, smartphones, and AIoT products.
• Good analytical skills to interpret data and trends.
• Proficient in Microsoft Office and familiar with digital marketing tools.
• Good communication skills in Bahasa Indonesia and English.
• Detail-oriented and able to work in a fast-paced environment.

Responsibilities

• Assist in developing go-to-market strategies and product positioning.
• Conduct market trend analysis and competitor benchmarking.
• Coordinate online and offline marketing activities and promotions.
• Support in product copywriting and presentation decks.
• Collect and analyze campaign performance data and prepare reports.
• Work collaboratively with sales, PR, and project teams.

Skills

Analytical skills

Communication skills

Detail-oriented

Proactivity

Education

Bachelor's degree in Marketing, Business, Communication, or related field

Tools

Microsoft Office (Excel, PowerPoint, Word)

Job description

Job Responsibility

Indonesia 2026 Campus Hiring Position（Only students who would graduate in 2025 or 2026 could apply）

1. Marketing Strategy Support: Assist in the development of go-to-market strategies, product positioning, and key messaging for new and existing products.
2. Market & Competitor Research: Conduct market trend analysis, competitor benchmarking, and consumer insight gathering to support product planning and campaigns, including market surveys.
3. Campaign Execution: Coordinate with internal teams and external partners to implement online and offline marketing activities, events, and promotions.
4. Content Development: Support in product copywriting, presentation decks (PPT/Keynote), and paperwork for new product launches and product-related activities.
5. Performance Tracking: Assist in collecting and analyzing campaign performance data, preparing reports, and providing recommendations for improvement.
6. Cross-Functional Collaboration: Work with sales, PR, e-commerce, and social media teams, project teams, creative teams to ensure marketing initiatives are aligned and well‑executed.

Job Requirements

1. Currently pursuing or recently graduated with a Bachelor’s degree in Marketing, Business, Communication, or a related field.
2. Strong interest in consumer electronics, smartphones, and AIoT products.
3. Good analytical skills with the ability to interpret data and trends.
4. Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with digital marketing tools.
5. Good communication skills in Bahasa Indonesia and English (written and spoken).
6. Detail‑oriented, proactive, and able to work in a fast‑paced environment.