Product Marketing Manager

JAC Recruitment; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading recruitment agency in Jakarta is seeking an experienced Product Marketing Manager to lead marketing initiatives within the printing industry. The role requires developing effective marketing strategies and collaborating closely with sales teams. Ideal candidates will have a Bachelor's degree in a relevant field, 7-10 years of product marketing experience, and a strong grasp of printing technologies. This opportunity offers a chance to make a significant impact on brand visibility and market success.

Qualifications

• 7-10 years of experience in product marketing in the printing or manufacturing sector.
• Strong understanding of printing technologies and market segments.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute marketing strategies for printing products.
• Conduct competitive analysis and customer research.
• Plan and oversee marketing campaigns across digital and traditional channels.

Skills

Product marketing

Communication skills

Analytical mindset

Project management

Creative thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM

Analytics platforms

Design software

Job description

As a Product Marketing Manager in the printing industry, you will lead marketing initiatives for print-based products and services. Your role bridges product development, sales, and customer engagement to ensure market success and brand visibility.

Job Description:

• Develop and execute marketing strategies for printing products (e.g., packaging, commercial print, labels).

• Conduct competitive analysis and customer research to identify trends and opportunities.

• Plan and oversee marketing campaigns across digital and traditional channels.

• Provide sales teams with product knowledge, promotional materials, and competitive insights.

• Collaborate with clients to understand needs and tailor product offerings.

• Ensure consistent branding and messaging across all platforms.

• Organize trade shows, exhibitions, and promotional events relevant to the printing industry.

• Monitor KPIs and ROI for marketing activities and adjust strategies accordingly.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.

• 7-10 years of experience in product marketing in the printing or manufacturing sector.

• Strong understanding of printing technologies and market segments (e.g., offset, digital, flexographic).

• Proficiency in marketing tools (CRM, analytics platforms, design software).

• Excellent communication and presentation skills.

• Analytical mindset with experience in data-driven decision-making.

• Project management and team leadership abilities.

• Creative thinking and problem-solving skills.