Product Development Manager (Beauty & Personal Care)

PT. Indonesia Premium Goods (Elvicto & Iswhite); Bekasi; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading wellness and lifestyle company in Indonesia is seeking a Product Development Manager. This role involves developing product strategies aligned with company goals, ensuring Product-Market Fit, and leading cross-functional teams for successful product launches. Candidates should have at least 2 years of experience in product development within the FMCG or beauty industries. Strong communication, problem-solving, and analytical skills are essential, along with a Bachelor's or Diploma in any major.

Qualifications

• Minimum of 2 years of experience in product development or brand management.
• Proven experience in achieving Product-Market Fit in beauty or FMCG.
• Strong research and analytical skills.

Responsibilities

• Develop product strategy in line with company goals.
• Lead product lifecycle from concept to launch.
• Collaborate with cross-functional teams to ensure alignment.

Skills

Product Development

Market Analysis

Team Management

Communication

Problem-Solving

Education

Bachelor’s or Diploma in any major

Job description

Product Development Manager (Beauty & Personal Care)

Indonesia Premium Goods (IPG) is a wellness and lifestyle company committed to delivering safe, high-quality products driven by scientific research and advanced technology. We strive to be an industry leader in Indonesia and global markets by fostering a fast, resilient, and responsive work culture and focusing on innovation and operational excellence.

Responsibilities

• Develop a comprehensive product strategy aligned with the company's vision and business goals.
• Identify and achieve Product‑Market Fit (PMF) by analyzing consumer needs, market trends, and competitor offerings to ensure the product effectively meets customer demands.
• Conduct feasibility studies and create product roadmaps.
• Lead the ideation, research, design, development, and launch of products.
• Oversee the full product lifecycle, from concept to launch and continuous improvement.
• Translate product strategies into detailed requirements, prototypes, and user stories.
• Collaborate with the R&D team to develop innovative formulations, packaging, and product features.
• Work closely with business, marketing, and technical teams to implement new features and enhancements.
• Conduct surveys, gather consumer feedback, and analyze skincare, beauty, or industry trends to evaluate and maintain Product‑Market Fit.
• Leverage quantitative and qualitative feedback data to enhance customer experience and product performance.
• Identify market opportunities and make data‑driven decisions for product improvements.
• Continuously assess the product's value proposition and ensure it resonates with the target audience.
• Collaborate with cross‑functional teams, including Marketing, Sales, R&D, and Design, to ensure product alignment.
• Coordinate with the Marketing team to plan promotional campaigns and develop brand positioning.
• Partner with the Sales team to align product strategies with business goals and market needs.
• Manage project timelines to ensure on‑time delivery and meet expectations.
• Execute go‑to‑market strategies, including product testing, branding, and communication.
• Monitor product performance metrics such as sales, customer satisfaction, and market response.
• Create and maintain comprehensive reports on product evaluation, consumer feedback, and performance analytics.
• Develop and manage budgets for product development.
• Optimize resource allocation to maximize cost efficiency and achieve business objectives.
• Monitor expenses and ensure efficient use of resources.

Qualifications

• Bachelor’s or Diploma in any major.
• Minimum of 2 years of experience in Product Development, Product Manager, Brand Management, Marketing, or Product Building in FMCG or Beauty Industries.
• Proven experience in developing and achieving Product‑Market Fit (PMF) in the beauty or FMCG industry.
• In‑depth understanding of beauty industry trends, consumer preferences, and the competitive landscape.
• Strong research and analytical skills to develop data‑driven PMF strategies.
• Proven leadership and team management abilities.
• Excellent communication and collaboration skills.
• Creative and innovative thinker with strong problem‑solving capabilities.