Product Development Manager (Beauty Industry)

Pt. Indonesia Premium Goods (Elvicto & Iswhite); Bekasi; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading beauty product company in Bekasi is seeking a Product Development Manager to drive the development of innovative products aligned with business goals. The ideal candidate has at least 2 years of experience in product development or brand management within the FMCG or beauty industry. Responsibilities include developing product strategies, leading product launches, and collaborating with marketing and sales teams to optimize product performance.

Qualifications

• Minimum 2 years of experience in Product Development, Product Manager, Brand Management, Marketing, or Product Building in FMCG or Beauty Industries.
• Proven experience in developing and achieving Product-Market Fit (PMF) in the beauty or FMCG industry.
• In-depth understanding of beauty industry trends and consumer preferences.
• Strong research and analytical skills to develop data-driven PMF strategies.

Responsibilities

• Develop a comprehensive product strategy aligned with the company's vision and business goals.
• Lead the ideation, research, design, development, and launch of products.
• Monitor product performance metrics such as sales, customer satisfaction, and market response.
• Collaborate with cross-functional teams to ensure product alignment.

Skills

Product Development

Market Analysis

Leadership

Communication

Problem Solving

Education

Bachelor’s degree or Diploma

Job description

Product Development Manager (Beauty Industry)

Develop a comprehensive product strategy aligned with the company's vision and business goals.

Identify and achieve Product-Market Fit (PMF) by analyzing consumer needs, market trends, and competitor offerings to ensure the product effectively meets customer demands.

Conduct feasibility studies and create product roadmaps.

Lead the ideation, research, design, development, and launch of products.

Oversee the full product lifecycle, from concept to launch and continuous improvement.

Translate product strategies into detailed requirements, prototypes, and user stories.

Collaborate with the R&D team to develop innovative formulations, packaging, and product features.

Work closely with business, marketing, and technical teams to implement new features and enhancements.

Conduct surveys, gather consumer feedback, and analyze skincare, beauty, or industry trends to evaluate and maintain Product-Market Fit.

Leverage quantitative and qualitative feedback data to enhance customer experience and product performance.

Identify market opportunities and make data-driven decisions for product improvements.

Continuously assess the product's value proposition and ensure it resonates with the target audience.

Collaborate with cross functional teams, including Marketing, Sales, R&D, and Design, to ensure product alignment.

Coordinate with the Marketing team to plan promotional campaigns and develop brand positioning.

Partner with the Sales team to align product strategies with business goals and market needs.

Manage project timelines to ensure on-time delivery and meet expectations.

Execute go-to-market strategies, including product testing, branding, and communication.

Monitor product performance metrics such as sales, customer satisfaction, and market response.

Create and maintain comprehensive reports on product evaluation, consumer feedback, and performance analytics.

Develop and manage budgets for product development.

Optimize resource allocation to maximize cost efficiency and achieve business objectives.

Monitor expenses and ensure efficient use of resources.

Qualifications:

Bachelor’s or Diploma in any major.

Minimum of 2 year of experience in Product Development, Product Manager, Brand Management, Marketing, or Product Building in FMCG or Beauty Industries.

Proven experience in developing and achieving Product-Market Fit (PMF) in the beauty or FMCG industry.

In-depth understanding of beauty industry trends, consumer preferences, and the competitive landscape.

Strong research and analytical skills to develop data driven PMF strategies.

Proven leadership and team management abilities.

Excellent communication and collaboration skills.

Creative and innovative thinker with strong problem-solving capabilities.