Performance Marketing Specialist

GRATYO Global Awards Winning Business Coaching Company; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading business coaching firm in Jakarta is seeking a Performance Marketing Specialist with solid experience in driving conversion campaigns through paid ads. Candidates must possess expertise in digital marketing strategies and analytics, with prior experience handling multi-million budgets. This role requires proficiency in tracking conversions, creating high-converting landing pages, and collaborating with various teams to ensure impactful digital marketing strategies. A strong command of analytics tools is essential to analyze data and optimize campaigns. Attractive bonuses and an engaging work environment are provided.

Benefits

Monthly Variable Bonus

Quarterly Team Celebration

Annual Rewards Holiday Trip

BPJS

Qualifications

• Minimum of 3 years of experience as a Performance Marketing Specialist handling multi-million budgets.
• Experience in a digital performance agency.
• Deep understanding of paid ads conversion tracking.

Responsibilities

• Develop conversion-focused performance marketing strategies across various platforms.
• Manage Advertising & Promotion budgets worth billions annually.
• Create and execute paid ad strategies on multiple platforms.

Skills

Conversion tracking

Paid ads expertise

Data analysis

Digital marketing strategy

SEO basics

Advanced Excel skills

Education

Bachelor’s Degree (S1)

Tools

Google Analytics

Facebook Analytics

WordPress

Job description

We’re looking for a Performance Marketing Specialist with a proven track record running conversion campaign and driving business growth through paid ads. NOT FOR THOSE WHO EXPERIENCED ONLY IN AWARENESS, ENGAGEMENT & TRAFFIC CAMPAIGN. This person must be an expert in crafting and analyzing digital strategies and creating high-converting landing pages.

Gratyo® Practical Business Coaching is a world-class business and management consulting company with over 13 years of experience. We’ve been ranked as the No. 1 Business Coaching Company in the World and nominated as Indonesia Consulting Company of the Year by Frost & Sullivan. Headquartered in Jakarta, we also have branch offices in major cities across Indonesia.

We believe in working with FUN yet serious dedication, allowing us to make a greater impact for our entrepreneur clients.

Requirements

• Minimum Bachelor’s Degree (S1), with at least 3 years of experience as a Performance Marketing Specialist handling multiple campaign with tens of million budget per campaign/month.
• Experience in a digital performance agency is a strong plus.
• Deep understanding of paid ads conversion tracking, including Meta Pixel/Datasets, UTM, and Google Tag Manager.
• Proficient in using analytics tools such as Google Analytics, Facebook Analytics, etc., to analyze campaign performance.
• Experience in building landing pages using WordPress, including Contact Form plugins and Elementor implementation.
• Basic knowledge of SEO (On-Page Optimization).
• Skilled in SMM, SEM, and data-centric analysis (advanced in Excel) to optimize ads, measure KPIs, reduce CPP/CAC/CPR, and maximize ROI.
• Placement will be at Gratyo® Headquarters – Mall of Indonesia Office Complex, Kelapa Gading, North Jakarta.

This position is perfect for those seeking roles like Digital Marketing Specialist, Digital Performance Marketing, Digital Optimization Specialist, Ads Specialist, Performance Marketing Specialist or Growth Marketing Specialist.

Responsibilities

• Develop Performance Marketing Strategies focused on conversion (not just traffic, engagement & awareness) across platforms such as Meta, Google, YouTube, TikTok, etc., to generate high-quality leads and potential customers.
• Manage Advertising & Promotion (A&P) budgets worth billions per marketing campaign annually, aiming for efficient and effective acquisition cost.
• Create, manage, and execute digital marketing paid ad strategies including Meta Ads, Instagram Ads, Facebook Ads, TikTok Ads, Google Ads, and YouTube Ads — from trend research, advertising strategy, budgeting, sales monitoring, to tracking and reporting.
• Coordinate with and monitor digital agencies to ensure performance conversion strategies are executed well, tracking KPIs like CPP/CPR/CAC and campaign ROI/ROAS.
• Analyze data from analytics tools to continuously improve lead quality and campaign effectiveness.
• Collaborate cross-divisionally with Marketing & Branding, Business Development, and Sales teams to ensure digital marketing strategies are cohesive and impactful.

Monthly Variable Bonus: Based on company & individual performance.

Quarterly Team Celebration & Annual Rewards Holiday Trip.

Annual Bonus: Based on company & individual performance.

BPJS.

If you're not just looking for a job but also want to grow together with the company and in life, send your latest CV now, before December 8, 2025!

All CVs will be handled strictly confidentially, and only shortlisted candidates will be contacted.