Performance Marketing Manager

Paper.id; Jakarta Barat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading marketing firm in Jakarta Barat is looking for a Marketing Manager to oversee a team and drive performance marketing. This role includes developing and optimizing advertising campaigns across various platforms, managing a significant budget, and collaborating with Sales and Product departments. The ideal candidate will have proven experience in performance marketing, strong analytical skills, and a Bachelor's degree in Marketing or a related field. Join us to lead innovative marketing initiatives and achieve company growth objectives.

Qualifications

• Proven experience in performance marketing and leading a team.
• Expertise in Google Ads, Meta, push notifications, email, WhatsApp marketing, and SEO.
• Strong ability to analyze data and make data-driven decisions.
• Experience managing substantial marketing budgets.

Responsibilities

• Oversee a team of marketing professionals.
• Develop, implement, and optimize advertising campaigns.
• Handle and optimize activation channels.
• Set and achieve targets for registrations and leads.
• Manage and allocate a significant monthly marketing budget.
• Develop and implement SEO strategies.
• Monitor, analyze, and report on the performance of marketing campaigns.
• Work closely with Sales and Product departments.

Skills

Performance marketing

Data analysis

SEO

Google Ads

Meta advertising

Push notifications

Email marketing

WhatsApp marketing

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

What Will You Do

Oversee a team of marketing professionals, providing guidance, support, and strategy to achieve departmental goals.
Develop, implement, and optimize advertising campaigns across Google Ads and Meta platforms to drive high-quality leads and registrations.
Handle and optimize activation channels including push notifications, email marketing, and WhatsApp marketing to enhance user engagement and conversion.
Set and achieve targets for number of registrations and leads, ensuring strategies align with company growth objectives.
Manage and allocate a significant monthly marketing budget, ensuring effective and efficient use of resources.
Develop and implement SEO strategies to improve organic search visibility and drive traffic to our digital assets.
Monitor, analyze, and report on the performance of marketing campaigns, making data-driven decisions to continuously improve results.
Work closely with other departments such as Sales and Product to ensure alignment of marketing strategies with overall business goals.

Requirements

• Proven experience in performance marketing and leading a team.
• Expertise in Google Ads, Meta, push notifications, email, WhatsApp marketing, and SEO.
• Strong ability to analyze data and make data-driven decisions.
• Experience managing substantial marketing budgets.
• Bachelor’s degree in Marketing, Business, or related field