Performance Marketing Executive (Shopee, Lazada, Tiktok Ads)

Intrepid Asia; Jakarta Pusat; On-site; IDR 133,920,000 - 223,200,000; Full time

Benefits offered by this job

Comprehensive insurance

Ample leave

Intrepid Academy

Job summary

Intrepid Asia, based in Jakarta, Indonesia, is seeking a Performance Marketing Executive to drive paid campaigns across Shopee, Lazada, Google Shopping, and social media. You will own client relationships and manage end-to-end campaigns aligned with client objectives to maximize ecommerce performance.

The role emphasizes data-driven decision making, real-time optimization, and collaboration with brand partners in a fast-growing SEA market.

Qualifications

• Bachelor's degree in Marketing, Media, Business, or related fields.
• 1–2 years (digital) marketing/e-commerce marketing experience.
• Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads (Lazada, Shopee).
• Experience with Facebook and TikTok Ads is a plus.
• Experience in media planning, budgeting, optimization, and negotiating with 3rd parties.
• Experience in tracking (GA, GTM, Facebook Pixel, UTM, Campaign Manager).
• Strong understanding of major advertising metrics.
• Familiar with measurement platforms like Google Analytics and Google Marketing Platform.
• Strong analytical skills with data and numbers.
• Able to adapt quickly to a fast-paced startup and e-commerce environment.
• Fluent in English.
• Digital Marketing Certification on Meta and Google Ads is a plus.

Responsibilities

• Set up, manage, and optimize campaigns to drive KPI metrics across ecomm marketplaces (Shopee/Lazada), Google Shopping, and social media.
• Work with client teams to develop marketing plans and KPIs, and provide ongoing reporting.
• Manage revenue delivery and budgets, including daily optimization and real-time targeting recommendations.
• Create A/B testing frameworks and implementation for growth.
• Manage analytics and performance reporting with clients and provide optimization insights.

Skills

English

Analytical skills

Adaptability

Collaboration

Data-driven

Education

Bachelor's degree in Marketing/Business/related

Tools

Google Ads

Facebook Ads

TikTok Ads

Google Analytics

Google Tag Manager

Facebook Pixel tracking

UTM tracking

Campaign Manager

Shopee/Lazada Ads

Job description

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

The team you will be part of

The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia's eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.

The part you will play

We are looking for a Performance Marketing Executive to be based in the Indonesia, who can drive forward our marketing services as a critical part of Intrepid's overall business. This person will own the relationships with a variety of our leading Brand partners, manage best-in-class digital marketing and execute campaigns that are aligned with our client's objectives and help them seize the full potential of e-commerce-driven digital marketing.

Marketing Services include paid performance marketing, e-commerce platform ads, and social commerce for our clients.

As a Performance Marketing Executive, you will take charge of

• Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces (Shopee and Lazada), SEM (Google Shopping), and social media (Collaborative/CPAS)
• Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
• Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
• Create A/B testing frameworks and implementation to ensure consistent growth
• Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights

Requirements

• Bachelor's degree in Marketing, Media, Business, or any related fields
• 1-2 years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor
• Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential (i.e. Lazada, Shopee)
• Experience in Facebook and Tik Tok Ads is a plus
• Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
• Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
• Strong understanding of major advertising success metrics
• Familiar with measurement platforms like Google Analytics and Google Marketing Platform
• Strong analytical skills with an excellent sense of data and numbers
• Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
• Fluent in English
• Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee and Lazada, Marketing Solutions background is a plus

Benefits

• We are consistently ranked as a top-3 retail media expert across South East Asia, managing ads across all ecommerce channels for many of the leading international brands
• Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
• You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals
• We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That's why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties.