Performance Marketing / Digital Ads Specialist

PT Quantum Tosan Internasional; Bogor; On-site; IDR 497.100.000 - 828.501.000; Full time

Job summary

A leading marketing firm in Indonesia is seeking a skilled Performance Marketing / Digital Ads Specialist. The ideal candidate will manage and optimize digital advertising campaigns across platforms like Google Ads and Facebook Ads. With a focus on data-driven results, they will analyze metrics, conduct A/B testing, and collaborate with creative teams. Applicants should possess a Bachelor's degree and at least 2 years of experience in performance marketing.

Qualifications

• Minimum of 2 years of experience in performance marketing or digital advertising.
• Proven expertise in managing paid media campaigns.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop, execute, and manage performance marketing strategies.
• Conduct data analysis to track key metrics.
• Perform A/B testing and optimize campaigns continuously.

Skills

Analytical skills

Campaign optimization

Performance tracking

A/B testing

SEO knowledge

Problem-solving skills

Communication skills

Education

Bachelor's degree in Marketing, Business, IT, or related field

Tools

Google Ads

Facebook Ads Manager

TikTok Ads

Shopee Ads

Google Looker Studio

Job description

Performance Marketing / Digital Ads Specialist

Performance Marketing / Digital Ads Specialist

Job Description:
We are seeking a skilled and data-driven Performance Marketing / Digital Ads Specialist to develop, execute, and optimize digital advertising campaigns. This role will focus on driving traffic, conversions, and maximizing return on investment (ROI) through paid media strategies across multiple digital platforms. The ideal candidate will be highly analytical, detail-oriented, and passionate about performance marketing.

Key Responsibilities:

Develop, execute, and manage performance marketing strategies to drive traffic and sales across marketplaces and digital platforms.

Conduct in-depth data analysis to track key metrics such as CTR, CR, ROAS, and overall campaign performance.

Perform A/B testing and continuously iterate on campaigns for performance improvement.

Research, identify, and test new advertising channels to expand audience reach and engagement.

Collaborate with creative teams to ensure advertising assets align with campaign objectives and brand identity.

Monitor industry trends, competitor activities, and platform updates to refine advertising strategies.

Manage budgets effectively, ensuring optimal allocation of resources and cost efficiency.

Prepare detailed reports and presentations on campaign performance, insights, and strategic recommendations.

Requirements:

Bachelor's degree in Marketing, Business, IT, or a related field.

Minimum of 2 years of experience in performance marketing, campaign planning, or digital advertising.

Proven expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Shopee Ads, etc.

Strong analytical and data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation.

Proficiency in SEO, retargeting, and data visualization tools (e.g., Google Looker Studio) is a plus.

Excellent written and verbal communication skills in English.

Ability to work under pressure, manage multiple projects, and meet tight deadlines.

Strong problem-solving skills, attention to detail, and goal-oriented mindset.

Passion for digital marketing and staying up-to-date with industry trends and best practices.