Employment Status: Permanent
Department: Group Mass Market Growth
Job Summary
Role Summary: This position is part of the Product & Pricing Strategy Division under the Mass Market Growth Group, focused on driving revenue growth, enhancing product value, and improving ARPU for prepaid B2C customers across all channels (Trade, Digital Distribution, and Organic) in the 3ID brand. The role shall oversee and collaborate end‑to‑end product development for all prepaid ATL products (non‑CVM) under the 3ID brand – covering Go‑To‑Market product preparation and execution, pricing operations, and performance monitoring. The incumbent will act as the HQ focal point coordinating with circles and stakeholders to ensure achievement of product and pricing objectives.
Key Responsibilities
- Monitor daily, weekly, and monthly product performance through dashboards and ad‑hoc analyses.
- Collaborate with vertical team leaders and related stakeholders to enhance product and pricing propositions.
- Support ATL product and pricing strategy through market benchmarking, journey design, and business case development.
- Prepare and communicate product go‑to‑market and pricing details to internal stakeholders.
- Coordinate with cross‑functional teams (Sales, Analytics, Regulatory, Legal, Finance, BrandComm, etc.) for product briefs and communication materials.
- Work with analytics teams to deliver performance reports, conduct post‑mortem reviews, and identify improvement areas.
Qualifications
- Minimum bachelor’s degree, preferably Industrial Engineering or IT background.
- Minimum 3 years’ experience in product marketing, preferably in telecommunications.
- Proven ability to develop, launch, and grow high‑revenue products.
- Ability to work under pressure and have passion for the telco business.
Related Experience
- Exposure to end‑to‑end telco product development process starting from service design, system integration, deployment, and service quality assurance.
- Cross‑functional leadership: Proven ability to collaborate with Product, Sales, Marketing, Digital, and Technology teams to execute large‑scale GTM initiatives.
- Data‑driven decision making: Proficiency in analyzing market trends, customer insights, and financial performance to optimize propositions and business impact.
- Innovation & digital‑first mindset: Experience in launching service bundling propositions with a customer‑centric approach.
Skills
- Service design and product development.
- Strong business acumen and analytical thinking.
- Attention to detail and initiative in solving problems.
- Ability to work independently and collaboratively across teams.
- GTM planning & execution.
- Data insight and performance evaluation.
- Clear communication and presentation skills.
- Comfortable in a fast‑paced, dynamic environment.
Technical Competencies
- Market and Competitive Intelligence
- Data Analytics and Revenue Insights
- Go‑to‑Market and Launch Execution
- Portfolio Curation and Presentation
- Pricing
Leadership Competencies
- Collaborating
- Quality Orientation
- Managing Work
- Initiating Action
- Analysis
- Applied Learning
- Building Customer Loyalty
Behavioral Expectations
Adaptable: Important to adjust quickly to evolving technologies, data sources, and business requirements.
Personality Traits
Achieving: Drives ambition and commitment to meet revenue targets, optimize performance, and deliver measurable business results.