New Business Development Manager - Small and Medium Business

TIKTOK PTE LTD (TIKTOK); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading social media platform is seeking an experienced Business Development Manager to drive sales for the Ads Platform. You will identify new opportunities, manage the sales pipeline, and collaborate with various teams to enhance customer relationships. The ideal candidate has at least 5 years of experience in sales or business development, with a strong understanding of digital ads performance. This role offers an exciting opportunity to shape marketing strategies for small and medium businesses.

Qualifications

• Minimum 5 years of relevant work experience in sales and/or business development.
• Proficient with sales prospecting tactics and technologies.
• Able to identify and engage main stakeholders.

Responsibilities

• Prospect, qualify, pitch and close new business opportunities.
• Lead the full sales cycle from prospecting to closing a deal.
• Collaborate with cross‑functional teams on lead‑generation initiatives.

Skills

Sales prospecting

Stakeholder engagement

Results-oriented

Education

Bachelor’s degree

Job description

New Business Development Manager - Small and Medium Business

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best‑in‑class tools and products at their fingertips, our SMB team combines operational expertise with a customer‑centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

Responsibilities

Sales pipeline strategy & execution

• Prospect, qualify, pitch and close new business opportunities for the TikTok Ads Platform, while working with customers who are not yet on the platform.
• Build and manage pipelines of business, including inbound lead management and outbound prospecting via phone, email, and 3rd‑party tooling.
• Consistently meet and exceed quantitative and qualitative acquisition sales targets, while delivering a best‑in‑class experience to clients.

Account management & client relationship

• Meet & consult with decision makers to align TikTok Ads strategies with identified marketing and business objectives.
• Lead the full sales cycle; from prospecting to closing a deal, managing the customer in the first few months before fast‑tracing to Account Manager.

Cross‑function strategic collaboration

• Collaborate with cross‑functional teams on lead‑generation initiatives.
• Partner with multiple stakeholders to conduct thorough market research to identify new business opportunities and industry trends.
• Work cross‑functionally with marketing teams and in‑country teams to determine key growth industries and execute this strategy.

Qualifications

Minimum Qualifications

• Bachelor’s degree with minimum 5 years of relevant work experience in sales and/or business development.
• Proficient with sales prospecting tactics and technologies.
• Results‑oriented with a strong drive for achieving goals.
• Able to identify and engage main stakeholders and key decision makers.
• Understand basic fundamentals of digital ads performance.

Preferred Qualifications

• Small and Medium Business industry experience is a plus.
• Experience in pipeline building through prospecting and reaching out to new customers.