Brand Development Manager
Tangerang Selatan, Banten
IDR15000000 - IDR25000000
Y Gently
Posted today
Job Description
We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities.
The Brand Development Manager will be responsible for conducting market research, identifying white‑space opportunities, managing product development timelines, and coordinating cross‑functional teams to bring innovations to market successfully.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business, or related field
- 5 years of experience in brand management, product development, or innovation (preferably in FMCG, consumer healthcare, or beauty industries)
- Strong understanding of consumer insight development, category management, and brand strategy
- Proven experience managing cross‑functional projects and leading innovation from concept to launch
- Excellent analytical, strategic thinking, and problem‑solving skills
- Strong communication and presentation abilities, capable of influencing senior stakeholders
- Familiarity with financial feasibility analysis, P&L thinking, and project management tools
Key Responsibilities
- Partner with management and the founder to translate brand vision and business objectives into clear product development strategies
- Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies
- Build business cases for new product initiatives, including positioning, target consumer, pricing, and go‑to‑market recommendations
- Support long‑term brand portfolio planning and innovation roadmaps
- Conduct and synthesize consumer, category, and competitive research to uncover white‑space opportunities
- Translate insights into actionable recommendations for new products or brand extensions
- Monitor global and local market dynamics to ensure the company stays ahead of industry trends
- Oversee the NPD process from ideation through launch, maintaining gating documents, timelines, and feasibility studies
- Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer‑relevant and financially viable
- Ensure packaging, formulations, and claims support brand positioning and consumer expectations
- Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects
- Facilitate clear communication and decision‑making across teams to resolve bottlenecks quickly
- Prepare and present project updates and recommendations to senior management and stakeholders
- Track performance of newly launched products and provide post‑launch evaluation reports
- Identify lessons learned and continuously improve the product development process
- Support management in building KPIs and dashboards to measure brand growth through innovation
Sales Manager
We are seeking an experienced Sales Manager to join the team at Frontier Group. In this full‑time position, you will play a crucial role in leading and developing our sales team to achieve ambitious growth targets. As Sales Manager, you will be responsible for strategising, implementing, and optimising sales processes to drive revenue and cement our position as a market leader.
- Develop and execute effective sales strategies to meet and exceed revenue goals
- Manage, coach, and motivate a high‑performing sales team to deliver exceptional results
- Analyse sales data, identify trends, and implement data‑driven initiatives to improve sales performance
- Foster strong relationships with key clients and partners to drive business growth
- Collaborate cross‑functionally to ensure seamless coordination between sales, marketing, and operations
- Stay abreast of market trends, competitor activity, and industry best practices to inform strategic decisions
- Contribute to the development and implementation of sales‑related policies and procedures
What we’re looking for
- Proven track record of success in a sales management role, preferably within the Management industry
- Excellent communication, negotiation, and relationship‑building skills
- Proficient in using sales analytics tools to generate insights and drive data‑driven decision making
- Strong leadership and team management abilities, with a proven track record of developing and motivating sales teams
- Adaptable and agile, with the ability to thrive in a fast‑paced, dynamic environment
- Bachelor’s degree or equivalent in a relevant field
- Experience in 5 years minimum
If you’re passionate about sales, driven to succeed, and eager to join a dynamic organisation, we encourage you to apply for this exciting opportunity.
Merchandising Sales Manager – Bags City Group
BAGS CITY GROUP is a retail company that specialises in luggage, bags, and travel accessories. Started its journey since 1992, Bags City sells well‑known brands like Lojel, Thule, Bagasi, Case Logic, and Travel Blue across over 30 showrooms and 100 department stores throughout Indonesia. We are looking for a Merchandising Sales Manager to ensure effective execution of product display and promotional strategies in the field, supporting sales target achievement through visual merchandising implementation, product training and coordination with the marketing team.
- Ensure all promotional programs are properly implemented across all channels
- Ensure product displays are attractive, consistent, and in line with brand guidelines
- Actively participate in visual merchandising execution for major campaigns and seasonal promotions
- Conduct regular checks to maintain visual merchandising standards throughout all outlets
- Analyse the impact of promotional and visual merchandising strategies on sales performance
- Provide feedback and improvement recommendations based on outlet and product performance data
- Develop training materials covering product knowledge, promotional techniques and competitor analysis; deliver training directly to associates and frontline teams to ensure product advantages are understood
- Design and execute campaigns relevant to market needs with Marketing, ensuring promotions run according to standards, including promotional materials, PSOM, and visual execution
- Identify and develop new market opportunities and distribution channels for new or specific products as dedicated projects, collaborating with other departments to drive market penetration
Sales Project – Massindo Group
Massindo Group is a leading mattress manufacturer in Indonesia with 24 branches and factories, and 6 leading brands. We are recruiting for a Sales Project role.
- Minimum D3/S1 education in business or marketing
- Experience as Sales Project in furniture, sanitary, interior design, building materials, or similar
- Wide networking with hotels, property, residence, developer, etc.
- Excellent communication skills
- Ability to work in a team or individually
- Willing to work mobile in the field
Job Locations
Available across Indonesia.