National Sales Director, Merchant Network Growth

MatchaTalent; Tangerang; On-site; IDR 900,000,000 - 1,900,000,000; Full time

Job summary

MatchaTalent is seeking a Head of Sales in Cipondoh, Tangerang, Indonesia, to lead nationwide merchant acquisition and hardware distribution for fintech solutions.

The role demands a strong track record in national sales leadership, large-scale distribution, and KPI governance, with extensive travel across Indonesia. Multinational reporting is required in English or Chinese, with collaboration across Marketing, Product, and Finance teams.

Qualifications

• Bachelor's degree in business or related discipline.
• 10+ years of national sales leadership experience.
• Experience with large-scale distribution management.
• Background in FMCG, fintech hardware, or payment ecosystems.
• Proven ability to build nationwide distribution networks.
• Excellent negotiation and leadership skills.

Responsibilities

• Build, structure, and lead a nationwide sales organization focused on merchant acquisition and hardware distribution expansion.
• Design and implement regional territory strategies and multi-tier distributor frameworks across Indonesia.
• Develop and manage sales pipelines across MT, GT, wholesalers, sub-distributors, and field agent channels.
• Establish measurable KPI governance systems and monitor regional sales performance through structured reporting frameworks.
• Drive nationwide sales growth, merchant penetration, and territory expansion initiatives.
• Coordinate closely with Marketing, Product Development, and Finance teams to optimize product launches and promotional campaigns.
• Manage distributor relationships, pricing structures, sales margins, and commercial governance activities.
• Monitor competitor activities, market developments, and merchant behavior trends to support strategic decision-making.
• Deliver executive-level pipeline reporting and business performance updates directly to senior leadership teams.
• Travel extensively across Indonesia to support distributor onboarding, sales audits, customer engagement, and regional business expansion activities.

Skills

National sales leadership

FMCG distribution

Merchant acquisition

KPI governance

Distributor networks

Stakeholder management

Travel readiness

Education

Bachelor's degree in Business/Marketing/Economics

Job description

MatchaTalent is seeking a Head of Sales in Cipondoh, Tangerang, Indonesia, to lead nationwide merchant acquisition and hardware distribution for fintech solutions.

The role demands a strong track record in national sales leadership, large-scale distribution, and KPI governance, with extensive travel across Indonesia. Multinational reporting is required in English or Chinese, with collaboration across Marketing, Product, and Finance teams.