Marketing Support Staff

PT Astra Digital Arta(AstraPay); Daerah Khusus Ibukota Jakarta; On-site; IDR 165.892.000 - 248.839.000; Full time

Job summary

A leading digital marketing firm based in Jakarta is looking for a Marketing Analyst to drive data analysis and market research. The ideal candidate will have a Bachelor's degree and experience in marketing analytics, with strong skills in managing marketing reports and understanding digital trends. This role is crucial for enhancing company strategies through actionable insights and effective project management.

Qualifications

• Proven experience in data analysis, marketing analytics, or a related role.
• Familiarity with organizing and evaluating marketing campaigns, exhibitions, and promotional activities.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.

Responsibilities

• Collect, analyze, and interpret data to provide actionable insights.
• Conduct in-depth market segmentation and competitor analysis.
• Monitor industry trends and digital marketing developments.

Skills

Data analysis

Marketing analytics

Market analysis

Digital marketing trends

Strong project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Excel

Google Analytics

Job description

• Collect, analyze, and interpret data from various sources to identify trends, patterns, and provide actionable insights
• Conduct in-depth analysis of market segmentation, marketing campaigns, and channels to provide strategic recommendations
• Monitor industry trends, competitor analysis, and social media/technology developments, with a focus on digital marketing trends
• Identify opportunities for improvement by evaluating current marketing strategies
• Consolidate marketing department reports and assist in planning, monitoring, and evaluating target achievement and performance
• Explore and propose plans for large and small-scale exhibition activities aligned with company strategy
• Execute and evaluate approved exhibition activities, coordinating with relevant functions and partners
• Design and evaluate sales force competencies
• Oversee marketing intelligence and manage the marketing budget

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Proven experience in data analysis, marketing analytics, or a related role
• Experience in conducting market and competitor analysis
• Familiarity with organizing and evaluating marketing campaigns, exhibitions, and promotional activities
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Proficient in data analysis tools and software (e.g., Excel, Google Analytics, or similar)
• Ability to manage and consolidate marketing reports effectively
• Excellent understanding of digital marketing trends, social media platforms, and technologies
• Experience with planning, executing, and evaluating marketing campaigns or exhibitions
• Strong project management and organizational skills