Marketing Spesialist

PT ERA PERMATA JAYA; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading F&B company in Tangerang is seeking a marketing professional to develop and execute strategies for brand growth. The ideal candidate will have over 2 years of experience in F&B marketing, be skilled in digital marketing, and fluent in Bahasa Indonesia and English. This role involves managing social media campaigns, conducting market research, and collaborating with the team for product storytelling.

Qualifications

• 2+ years of experience in F&B, wellness, or lifestyle brand marketing.
• Strong understanding of digital marketing and consumer trends in the food industry.
• Creative, data-driven, and passionate about building brands from scratch.

Responsibilities

• Develop and execute marketing strategies for launch and growth.
• Plan and manage social media, influencer, and digital campaigns.
• Create engaging content and campaigns that reflect our playful, wellness-driven brand.
• Conduct market research and consumer insight studies to sharpen positioning.
• Collaborate with founder and R&D team for new product storytelling, packaging, and branding.
• Track performance and manage marketing budgets effectively.

Skills

F&B marketing

Digital marketing

Creative content planning

Social media strategy

Fluency in Bahasa Indonesia and English

Job description

Responsibilities

• Develop and execute marketing strategies for launch and growth.
• Plan and manage social media, influencer, and digital campaigns.
• Create engaging content and campaigns that reflect our playful, wellness-driven brand.
• Conduct market research and consumer insight studies to sharpen positioning.
• Collaborate with founder and R&D team for new product storytelling, packaging, and branding.
• Track performance and manage marketing budgets effectively.

Qualifications

• 2+ years of experience in F&B, wellness, or lifestyle brand marketing.
• Strong understanding of digital marketing and consumer trends in the food industry.
• Creative, data-driven, and passionate about building brands from scratch.
• Confident with social media strategy, influencer collaborations, and creative content planning.
• Fluent in Bahasa Indonesia and English.