Marketing Specialist (Beauty Industry)

PT AURA CANTIKA LESTARI; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company is looking for a Marketing Brand Specialist to shape their brand story and drive impactful campaigns. This role involves developing marketing strategies, leading digital campaigns, and collaborating with creative teams. Candidates should have a Bachelor's Degree in Marketing and 3–7 years of experience, especially in the beauty industry. The position is based in North Jakarta.

Qualifications

• 3–7 years of experience in marketing, with at least 2 years in the beauty industry.
• Proven experience in launching and promoting beauty products.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute brand marketing strategies.
• Lead social media and paid marketing campaigns.
• Analyze marketing data and campaign performance.

Skills

Brand marketing

Digital campaigns

Creative storytelling

Social media marketing

Copywriting

Project management

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

Shopify

Klaviyo

Asana

Trello

Monday.com

Job description

Marketing Brand Specialist (Beauty Industry)

Job Description

We’re looking for a Marketing Brand Specialist who’s ready to take the lead in shaping our brand story and driving impactful marketing campaigns in the beauty industry.

If you have strong experience in brand marketing, digital campaigns, and creative storytelling — this role offers the opportunity to grow into a managerial position and lead brand initiatives end-to-end.

Responsibilities

• Develop and execute brand marketing strategies to strengthen brand awareness and customer engagement
• Lead social media, influencer, and paid marketing campaigns (Instagram, TikTok, YouTube, Meta Ads, Google Ads)
• Collaborate with creative teams to craft impactful visuals and content that reflect our brand identity
• Plan and implement go-to-market strategies for product launches and seasonal campaigns
• Analyze marketing data, campaign performance, and consumer behavior to optimize results
• Coordinate with internal teams (eCommerce, Creative, and Product) to ensure consistency across all channels

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
• 3–7 years of experience in marketing, with at least 2 years in the beauty, skincare, cosmetics, or personal care industry
• Proven experience in launching and promoting beauty products
• Proficient in social media marketing, paid media, CRM, and brand storytelling
• Strong copywriting and visual marketing sensibility
• Familiar with tools such as Google Analytics, Shopify, Klaviyo, and project management platforms (Asana, Trello, Monday.com)
• Excellent communication, organization, and project management skills
• Passionate about the beauty industry and aware of current market trends
• Creative, proactive, and collaborative mindset
• Willing to be placed at Golf Island, PIK – North Jakarta