Marketing Specialist

PT DPO Indonesia; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in Indonesia is seeking an experienced marketing professional to plan and execute local marketing campaigns and events. The ideal candidate has over 5 years of experience in FMCG or retail and speaks fluent English and Indonesian. This role requires strong project management skills and a collaborative spirit in a fast-paced environment.

Qualifications

• At least 5 years of relevant marketing experience, preferably in FMCG, retail, or food industry.
• Fluency in English and Indonesian is required.

Responsibilities

• Plan and execute marketing activations and events.
• Develop local marketing plans in alignment with regional strategy.
• Provide market insights and report on campaign performance.

Skills

Digital marketing

Event coordination

Content creation

Project management

Interpersonal skills

Education

Bachelor’s Degree in Marketing or equivalent

Job description

Key Responsibilities

• Plan, execute, and optimize local marketing activations, trade shows, Innovation Days, sampling programs, and field marketing events. Manage event logistics, branding materials, and on‑site execution to ensure high‑quality brand representation.
• Develop and execute local marketing plans and campaigns in alignment with DPO’s regional strategy. Create and localize marketing communication assets, POSM, and sales enablement materials. Adapt brand messaging and visual identity for relevance in the Indonesian market. Plan and execute content calendars, thematic campaigns, influencer and media collaborations, and community partnerships. Manage local social media platforms to build brand awareness, engagement, and growth. Support e‑commerce marketing and digital shopper strategies to drive online exposure and sales performance. Support customer acquisition, engagement, and retention initiatives such as EDMs, live shows, and community programs. Ensure a consistent and positive brand experience across all customer touchpoints.
• Provide local market perspectives, including customer insights, competitive analysis, and brand positioning opportunities. Monitor, analyze, and report on campaign performance, marketing ROI, and market trends. Manage marketing budgets effectively to ensure timely and on‑plan delivery of outcomes. Work closely with cross‑functional teams — including Brand Communications, Creative, Sales, Digital and agencies — to ensure cohesive and effective campaign delivery. Support ad‑hoc marketing initiatives as assigned by the Regional Marketing team.

Who We’re Looking For

• Education: Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, Professional Degree in Marketing or equivalent.
• Experience: At least 5 years of relevant marketing experience, preferably in FMCG, retail, or food industry.
• Languages: English, Indonesian.
• Key skills: Strong sense of ownership and entrepreneurial spirit; hands‑on experience with digital and social media marketing, event coordination, and content creation; energetic, collaborative, results‑oriented team player; interpersonal skills: team player, outspoken, creative, reliable, dependable; independent work ability and great communication skills; strong project management and coordination skills; proactive, creative, adaptable to fast‑paced environment.