Marketing Specialist

MateCareer; Denpasar Selatan; On-site; IDR 80,000,000 - 160,000,000; Full time

Job summary

Premier Hospitality Asia in Bali seeks a Marketing Specialist to amplify its hospitality brands through multi-platform content and targeted digital campaigns. You will manage social channels, curate engaging content, and optimize website content to grow direct reservations.

Ideal candidates have 1-3 years in digital marketing within hospitality, strong English copywriting, and experience with WordPress/Shopify and analytics. Based at Head Office Canggu with a focus on direct engagement.

Qualifications

• 1-3 years of experience in digital marketing and multi-platform social media management.
• Hospitality or villa industry experience is preferred.
• Proven ability in micro-blogging and community building via Threads/X.
• Familiar with CMS platforms such as WordPress/Shopify and landing page optimization.
• Proficient in SEO and analytics tools; strong professional communication.

Responsibilities

• Manage Instagram, TikTok, Facebook, LinkedIn & Threads presence.
• Develop content and storytelling for engagement across platforms.
• Update website content and manage landing pages and blog content.
• Execute Meta and Google Ads campaigns to drive direct reservations.
• Develop content strategies aligned with boutique hospitality trends.
• Build property branding and engage guests across digital channels.

Skills

Digital marketing

Social media management

English copywriting

Tools

WordPress

Shopify

CMS platforms

Meta Business Suite

TikTok Creator Center

Canva

Adobe Suite

Google Analytics

Google Ads

Meta Ads

Job description

Job opportunity for Marketing Specialist at Premier Hospitality Asia in KAB. BADUNG, BALI, Indonesia.

Placement: Head Office Canggu

Kualifikasi:

Premier Hospitality Asia is currently seeking a professional, detail-oriented, and experienced hospitality individual to join our team as a Marketing Specialist. This position plays an important role in strengthening our hospitality brands through engaging multi-platform content, strategic digital marketing campaigns, website content management, and trend-driven marketing strategies to increase brand awareness and audience engagement.

KEY RESPONSIBILITIES

• Manage Instagram, TikTok, Facebook, LinkedIn & Threads presence
• Develop engaging content, viral storytelling & community engagement
• Manage website content updates, visual appearance, property landing pages & blog content
• Execute targeted Meta & Google Ads campaigns to drive direct reservations
• Develop content strategies aligned with current boutique hospitality & lifestyle trends
• Build strong property branding and foster direct guest engagement across digital channels

REQUIREMENTS

• 1-3 years of experience in digital marketing, multi-platform social media management & website content administration
• Hospitality or villa industry experience is preferred
• Proven capability in micro-blogging, text-based viral storytelling & community building via Threads/X
• Familiar with CMS platforms such as WordPress/Shopify, basic UI/UX principles & landing page optimization
• Proficient in SEO, Meta Ads, Google Ads & Analytics
• Strong English copywriting & professional communication skills
• Proficient in Meta Business Suite, TikTok Creator Center & Canva/Adobe Suite