Marketing & PR Senior Executive

PT Mitra Prosperindo Abadi; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading marketing firm in Indonesia is seeking a Marketing & PR Senior Executive to drive brand awareness and engagement. The successful candidate will have at least 3 years of marketing experience, preferably in the retail sector, strong social media management capabilities, and excellent communication skills. This role involves developing marketing campaigns, conducting market research, and coordinating promotional events.

Qualifications

• Minimum 3 years of experience in marketing.
• Experience in the retail sector is an advantage.
• Strong analytical and creative mindset.

Responsibilities

• Develop and implement marketing campaigns.
• Conduct market research to identify trends.
• Manage social media accounts and engage with influencers.
• Coordinate events and promotional activities.

Skills

Communication skills

Market research

Social media management

Negotiation skills

Creative content development

Education

Degree in marketing or business

Job description

We are seeking a dynamic and creative Marketing & PR Senior Executive to join our team and contribute to the growth of our brand. The ideal candidate will have a passion for marketing, excellent communication skills, and a keen understanding of consumer behavior. As a Marketing & PR Senior Executive, you will work closely with the marketing team to develop and execute marketing strategies that drive brand awareness, engagement, and conversion.

Collaborate with marketing team to develop and implement marketing campaigns that aligns with company marketing strategies and objective.

Conduct market research to identify trends, opportunities and customer preferences.

Liaise with Supplier and Printers for promotional materials and publications, prepare POP and organise promotional activities.

Plan and develop creative and entertaining content ideas for live shows on social media platforms and host engaging live streaming session that capture and maintain the audience’s attention.

Assist in the creation of project proposals and marketing materials, including brochures, presentations and promotional materials.

Coordinate and attend events, product launching, exhibitions to showcase our products.

Arrange market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.

Manage the company's social media accounts to enhance online presence, ie. Facebook, Instagram and XHS, Tiktok, Webpage, etc.

Liaising with influencer / KOL for the social media engagement & posting monitoring

Work closely with the Sales & Operations team to execute creative and effective strategies to achieve business objectives

Monitor and analyze the performance of marketing campaigns, generating regular reports for management review.

Packing & distribution related marketing collateral / POP to reach retail shop prior to campaign start

Job Requirements

Degree holders in marketing or business equivalent with Minimum 3 year’s experience.

Marketing experience in retail sector will be added advantage.

Creative, trendy, highly motivated and proactive with an analytical mind is a must.

Good PR, negotiation skill, result oriented, able to meet tight deadline with multi-tasking abilities.

Strong background in managing social media.

GOOD COMMAND IN ENGLISH IS A MUST

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