MARKETING MANAGER RESORT & VILLA

PT ASIA PASIFIK LOGISTIK; Provinsi Bali; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading logistics company in Bali is seeking a Resort & Villa Marketing Manager to develop and execute marketing strategies aimed at increasing occupancy and revenue. The ideal candidate will have over 3 years of experience in a similar role, a strong understanding of both digital and offline marketing, and the ability to manage a team effectively. This role requires a proactive individual with a customer-centric mindset, ready to optimize performance based on data analysis.

Qualifications

• Over 3 years’ experience in a similar position such as Supermarket Procurement or consumer goods-focused e-commerce.
• Interest in F&B, Hotel, or luxury goods market.
• Ability to work Monday to Saturday from 9 am to 6 pm.

Responsibilities

• Design and implement comprehensive marketing strategies.
• Manage the marketing team and prepare budgets.
• Analyze market performance and adjust strategies accordingly.
• Oversee offline promotional activities and public relations.
• Manage and optimize digital marketing campaigns.

Skills

Market analysis

Digital marketing

Stakeholder management

Budget management

SEO strategies

Relationship building

Education

S1 or S2 degree in Social Economics, Business, or Management

Tools

SAP Hotel system

Job description

We are looking for passionate and talented people to join our Resort & Villa Marketing Manager in our new core business in Bali, together we can build an ideal ecosystem that is innovative, secure and intuitive for our users.

The job description of a marketing manager in general: A Resort & Villa Marketing Manager is responsible for developing and executing integrated marketing strategies, both online and offline, to increase occupancy, revenue, and the resort's image. Their main duties include managing teams, preparing budgets, planning promotional campaigns that target the right customer segments, and analyzing performance and adjusting strategies based on data.

General duties of a marketing manager

1. Design and implement comprehensive marketing strategies to achieve company goals.
2. Analyze the market, identify new opportunities, and develop campaigns that target key customer segments.
3. Manage the marketing team, including coaching and evaluating subordinates' performance.
4. Prepare and manage the marketing budget.
5. Conduct regular marketing performance evaluations and prepare reports for management.
6. Foster good relationships with business partners, clients, and vendors.
7. Manage all marketing activities, from planning to reporting, both online and offline.

Key responsibilities include:

1. Provide strong market know‑how of the categories in scope and good understanding of complex marketing and e‑commerce solutions and processes.
2. Monitor supplier performance and report this analysis to internal stakeholders and the Global Category Manager.
3. Stakeholder management with the ability to identify purchasing and supplier risks before reporting them as appropriate.
4. Possess a customer‑centric mindset and show awareness and understanding of the target consumer and their experience.
5. Coordinate with internal and external teams, resources and channels, ensuring the designed solution is launched with high quality and rolled out as planned.

Offline marketing

1. Plan and oversee offline promotional activities such as events, exhibitions, and print advertisements.
2. Conduct public relations to enhance the company's image.
3. Develop and manage offline sales promotion schemes, including discounts and cashback.
4. Build and maintain relationships with sales partners and distributors directly.

Digital marketing

1. Manage and optimize marketing campaigns across various digital channels such as social media, search engines, and email.
2. Increase website traffic and rankings through Search Engine Optimization (SEO) strategies.
3. Monitor and analyse digital campaign performance data, such as conversion rates and user behaviour, for optimization.
4. Collaborate with Key Opinion Leaders (KOLs) or influencers for online promotions.

Qualifications

1. Educated S1 or S2 degree or equivalent level in Social Economics, Business, or Management.
2. Ideally above 3 years’ experience in a similar position such as Supermarket Procurement or consumer goods‑focused e‑commerce.
3. An interest in either F&B, Hotel or the luxury goods market.
4. Marketing expertise with experience operating on a global scale with a drive to deliver best‑in‑class purchasing methods while maintaining a continuous improvement mindset.
5. Strong influencer who has the readiness to identify cost‑reduction opportunities with the aim of achieving service targets with respect to quality, costs and time.
6. Accustomed and knowledgeable in using SAP Hotel system and related software.
7. The candidate must be able to work Monday to Saturday from 9 am to 6 pm.